Puff Cookies Doubles Retail Footprint with National Expansion and New Innovative Products

First-of-its-kind cookie brand now in over 5,500 stores with playful, category-first innovation driving growth 

NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Puff Cookies, the fastest-growing cookie dough brand in the U.S., is thrilled to announce major national retail expansion, doubling its store count from 2,500 to over 5,500 locations in just one year. The brand's rapid growth is fueled by new distribution at major retailers, including Target, Albertsons, Safeway, Food Lion, and more, reflecting strong consumer demand for Puff Cookies' unique product offerings.

Puff Cookies is reimagining what cookies can be with a signature light, airy, and fluffy texture. Puff Cookies delivers high-quality, pre-portioned cookie dough, designed for mess-free and stress-free baking. The lineup includes nostalgic formats like Chocolate Chip, Fudge Brownie, Confetti, and the first-of-its-kind Cookie Skillet — a pre-portioned, oven-safe cookie in a single or double-serve tray — along with seasonal cut-out cookies introduced earlier this year.

The seasonal cut-outs, available in festive shapes like pumpkins, bats, snowmen, and more, have quickly become a fan favorite. Puff Cookies is the only cookie dough brand offering pre-cut shapes for all seasons, making it easier than ever to bring a touch of joy to everyday moments and holiday gatherings, with none of the prep or cleanup.

"At Puff Cookies, we're bringing a new style of cookie to market that we envision as the next staple of every kitchen," said Alexis Grabel, Head of Marketing. "From our signature light, fluffy texture to first-of-their-kind formats like our Cookie Skillet and festive cut-out shapes, everything we create is designed to create more delicious, more effortless moments in your home and throughout your life. It's incredibly exciting to see our products reach even more kitchens across the country with this expansion."

Since launching in 2023, Puff Cookies has seen triple-digit year-over-year growth, thanks to its innovation-first approach and strong retail partnerships. With the seasonal line contributing to fourth-quarter category momentum, Puff Cookies is well-positioned for continued success heading into the back half of the year.

About Puff Cookies
Puff Cookies is the fastest-growing cookie dough brand, reimagining what a cookie can be with a light, airy, and fluffy texture. Puff Cookies delivers high-quality, pre-portioned cookie dough that's quick and easy to prepare. The brand's core lineup includes Chocolate Chip, Confetti, Fudge Brownie, and the first-of-its-kind ready-to-bake Cookie Skillet. Puff Cookies is also the only cookie dough company to offer seasonal cookies in festive cut-out shapes, such as stars, pumpkins, footballs, bats, and snowmen. Whether you're baking up a quick treat or making moments more joyful, Puff Cookies is the only cookie of its kind and is becoming a staple of households across the country. You can find Puff Cookies in over 5,500 retail locations nationwide, including Target, Albertsons, Wegmans, and more.

Media Contact:
Mia Fazio
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SOURCE Puff Cookies