Pull-Ups Brand Unites Hundreds of Thousands of Parents and Tots During the First-Ever Potty Dance Day

NEENAH, Wis., Feb. 23, 2011 /PRNewswire/ -- Pull-Ups Training Pants invites families across the country to do The Potty Dance together! Moms and tots nationwide can join one another in discovering a great motivational potty training tool during a special event – Potty Dance Day.

After two years of much success, Pull-Ups Brand is bringing back music and lyrics from Grammy-nominated children's musician and lead singer of the group Ralph's World, Ralph Covert, for a new Potty Dance experience. Families everywhere can learn how to do The Potty Dance with Covert on the first-ever Potty Dance Day – Saturday, March 5, 2011. At 11:30 a.m. EST, Moms and Dads can simply log onto Pull-Ups.com to view the live streamed concert and join hundreds of thousands of parents and tots from coast-to-coast in doing the song and dance routine.

"As a children's performer and parent, I understand from personal experience how much motivation and routine plays a role in successful learning," said Covert. "That's why I'm continuing to team up with the Pull-Ups Brand, to use a fun ritual like The Potty Dance to celebrate success throughout the adventure of potty training. Using cool tools with valuable information can make navigating challenges like potty training easier for the whole family!"

The Potty Dance Day event will be broadcasted live from The Children's Museum of Indianapolis, kicking-off a cross-country Pull-Ups Potty Dance party tour with concerts performed by Ralph's World. Following the Indianapolis Potty Dance Day, concerts will take place in Minneapolis, Atlanta and San Diego throughout the month of March and provide parents and kids with potty training-focused offerings.

"We're thrilled that parents everywhere can find inspiration in The Potty Dance to begin the potty training journey," said Pete Sawin, Brand Director, Pull-Ups. "Whether parents start on Pull-Ups Potty Dance Day or a day they choose on their own, Pull-Ups Brand is proud to be part of bringing parents and children together to celebrate this exciting step for their Big Kid."

Become a fan of the Pull-Ups Facebook Page (www.Facebook.com/pull-ups) and RSVP to a Potty Dance event near you. Be sure to visit Pull-Ups.com for potty training articles, tips and additional Potty Dance resources. And, share personal potty training experiences and photos with other parents and receive direct, one-on-one expert advice from the Pull-Ups Potty Training Partner Panel on the Pull-Ups Brand Facebook and Twitter (www.Twitter.com/pullupsbigkid) pages.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.Kimberly-Clark.com.

About Ralph Covert

Ralph Covert is an indie rocker, songwriter, playwright, and children's book author; he created Ralph's World, the mega-fun musical planet. Ralph's World latest CD, ALL AROUND RALPH'S WORLD, was released on February 9, 2010, via Bar/None Records. Over the past few years, there has been an explosion in musical offerings for children, but for nearly a decade, Ralph Covert and Ralph's World has been at the forefront of the movement. The New York Times concluded, "It is possible that Mr. Covert will turn out to be (the) genre's Elvis Presley, or at the very least it's Elvis Costello." Covert and Ralph's World have been featured in such high-profile outlets as Time, Newsweek, NPR's "All Things Considered", "ABC World News Tonight", "The CBS Early Show" and many more. For more information, please visit www.ralphsworld.com

SOURCE Pull-Ups