Pulse Establishes International Presence In Mexico As Part Of Its Long-Term Growth Strategy


Aug 13, 2014, 07:00 ET from The Pulse Beverage Corporation

DENVER, Aug. 13, 2014 /PRNewswire/ -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters, and PULSE® Heart and Body Health functional beverages announced today that it is establishing an international presence and will be expanding into Mexico. Based on the success of the Company's Natural Cabana® Coconut Water roll-out in the U.S. and the lack of premium, reasonably priced coconut water available in Mexico, Pulse is launching a wholly-owned subsidiary in Mexico, Pulse Beverage S.A.

Pulse's Mexican venture will be headed by Carlos Villarreal and his team, collectively, Borrega Consulting Inc. ("Borrega"). Borrega is a San Diego based international business development consulting and brokerage firm with expertise in Latin American business development for over 16 years. Mr. Villarreal was responsible for the Mexico introduction and distribution of Monster Energy Drink® in 2004 and led the expansion across all of Mexico up until June, 2010. Mr Villarreal has worked with leading brands such as Dr. Pepper Snapple and Miller, among others, in their entry/distribution strategies. He has also served as a Director for Anheuser-Busch and for Grupo Modelo (Corona) in the U.S. and Mexico.

Pulse will be offering its Natural Cabana® Coconut Water in both Natural and Pineapple in 520ml containers for convenience stores and both flavors in smaller 320ml containers for large grocery chains.

Bob Yates, CEO of Pulse, said, "We are extremely excited to have Borrega Consulting lead our roll-out into the Mexican beverage market. Their track record in Latin America and the successful roll out of Monster Energy Drink® throughout Mexico provides us with an experienced team and valuable relationships which we believe will help to quickly secure key accounts for coconut water and pave the way for expanding our lemonades and limeades into Mexico. We plan to aggressively pursue this opportunity by securing accounts with large national chain stores including Wal-Mart, Costco and Soriana (totaling more than 3,000 stores) and large national convenience stores such as OXXO and 7-Eleven (totaling more than 13,000 stores)."

Carlos Villarreal commented, "Mexico is a massive beverage market and has been reported the largest consumer of soft drinks in the world per capita. Coconut is used in some Mexican dishes but we believe that benefits of drinking coconut water hasn't been addressed to consumers. There is a tremdendous opportunity here and we believe that we will be able to create market demand with Pulse's great tasting Natural Cabana® Coconut Water at a price that consumers will like. Coconut water is a healthy alternative to both sodas and sports drinks with significantly less sugar, high in electrolytes and anti-oxidants, potassium, calcium, naturally fat-free and much more. We have an excellent team at Borrega, a great strategy and a track record of bringing drinks to the market in Mexico."   

About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages.  Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.  For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.

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