As part of Pura's commitment to social impact and community-based partnerships, a percentage of sales from Pura's Dutjahn product line will be dedicated to the vital work of the K Farmer Dutjahn Foundation. These initiatives include programs that support cultural preservation and stewardship, educational and economic development, return-to-Country programs, and critical sandalwood land preservation efforts.
Clinton Farmer, Chairman of K Farmer Dutjahn Foundation stated, "We are incredibly proud to partner with Pura to bring the sacred resource of sandalwood to the world. For Martu, sandalwood is not just a tree, it's a symbol of healing, resilience, and connection to our ancestors and the land. Through this partnership, we have the opportunity to share the healing power of this precious resource with the world, while ensuring it is harvested in a way that honors our traditions and sustains our environment. Together with Pura, we are helping to preserve our cultural heritage and provide tangible benefits to our community for generations to come."
Sustainability lies at the heart of this new collection. The sandalwood is grown on ancestral Martu land and harvested using regenerative practices, ensuring that this precious natural resource is protected for future generations. In Martu culture, sandalwood is more than just an ingredient—it is a sacred resource that symbolizes healing and power. Some of the Mother Trees found in Martu lands are said to be over 500 years old, revered as ancestors and vital to the Martu people's connection with the land.
"Our new sandalwood fragrance collection is a tribute to the strength, courage, and deep connection the Martu people have shared with the land for thousands of years," said Bruno Lima, CEO of Pura. "We are proud to work alongside Dutjahn Sandalwood Oils and the K Farmer Dutjahn Foundation to create a product that reflects this rich heritage while supporting initiatives that preserve traditional ecosystems and honor the incredible beauty of Martu Culture, Community and Country."
The collection launches with four scents: So Many Colours, Ochre Heart, Touch the Night Sky and Somewhere Land. Each will retail for $14.99 and will be available beginning February 19, 2025 at Pura.com. Art featured on the packaging was created by Martu community members during a return-to-Country trip and Foundation-led art workshop.
In celebration of Australian sandalwood and its significance within Martu culture, our team has designed an inaugural collection of four fragrances. The fragrance line features the finest quality ingredients, ethically sourced and carefully crafted to evoke the strength and resilience of the Martu people. Each scent serves as a celebration of the timeless relationship between Martu and Country, embodying their vision, courage, and legacy. A percentage of sales from this collection will be donated to K Farmer Dutjahn Foundation in support of their mission and programming. The art featured across the collection was created by Martu community members during an art workshop on Country led by K Farmer Dutjahn Foundation and funded by Pura.
For more information about Pura's new sandalwood fragrance collection and its ongoing commitment to sustainability and social impact, please visit the website or contact Jessica Fitzsimons ([email protected]) or Azione PR ([email protected]).
About Pura:
Pura is a leading fragrance brand committed to creating premium products with a focus on sustainability, ethical sourcing, and social impact. Pura partners with charitable organizations around the world, including the K Farmer Dutjahn Foundation, Malala Fund, and Year Up, to drive meaningful change in local and global communities.
About K Farmer Dutjahn Foundation:
The K Farmer Dutjahn Foundation is an Indigenous-led nonprofit whose purpose is to regenerate, restore and conserve Australian sandalwood by supporting Indigenous people - the Traditional Custodians - to lead, manage and care for their land, culture and communities. The foundation works to protect cultural heritage while creating opportunities for future generations.
About Dutjahn Sandalwood Oils:
Dutjahn Sandalwood Oils is a Western Australian company dedicated to the ethical and sustainable production of sandalwood oil. Partnering with Indigenous groups, they ensure that the harvesting of sandalwood aligns with both environmental and cultural preservation.
For media inquiries, please contact:
Jessica Fitzsimons
[email protected]
SOURCE Pura
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