Pure Holdings Launches POMACAI

ST. LOUIS, Nov. 13, 2012 /PRNewswire/ --  Pure Holdings LLC, makers of Purus Vodka, are launching their second super-premium spirit, POMACAI.  POMACAI combines the flavors of pomegranate and acai berry with premium vodka creating a distinct, drinkable vodka bursting with naturally exotic fruit flavor.

(Photo:  http://photos.prnewswire.com/prnh/20121113/CG11443)

POMACAI will initially be available in Missouri and North Carolina.  The brand will be available in Illinois, Texas, Florida, Arizona, New Mexico and on more than 50 U.S. Air Force bases via the Army and Air Force Exchange Service beginning in early 2013.

"POMACAI is a sexy and exotic spirit that is unlike anything on the market," said Mike Hopson, president, Pure Holdings.  "It has a striking jewel-like color and a light mouth feel with hints of berry, chocolate and a tangy sweetness that really sets POMACAI apart."

The demand for super-premium spirits and flavored vodkas continues to explode.  The flavored vodka segment is up 17.5 percent in 2012 and pomegranate-flavored vodkas are growing 254 percent versus last year.*

POMACAI is 35 percent alcohol by volume (70 proof) and will be available in 750ml bottles.  The unique bottle is a bubble pattern with high style branding and features a polished metal screw-top cap that reflects the brand's super-premium image. 

"The right packaging is absolutely critical for high-end spirits brands," said Hopson.  "When consumers look at an array of choices on the back bar or grocery shelf, your packaging needs to stand out and reflect the overall quality of the liquid and encompass the image of the brand.  The bubble pattern of the POMACAI bottle, the color of the liquid, and the flavor distinguishes it from other flavored vodkas.  POMACAI is simply 'A Better Way to Cocktail.'"

POMACAI will be competitively priced for its category at retail locations.

POMACAI is a brand of Pure Holdings LLC, the parent company of Purus Vodka and a growing portfolio of premium and super-premium spirits and hand-crafted beers. Pure Holdings is based in St. Louis, Mo.

*Nielsen Vodka Landscape, 2011

For further information, contact:
Paul Byrne (314) 737-1847
[email protected]
Twitter: @Byrnepr

SOURCE Pure Holdings LLC