Pure Hospitality anticipates $40 Million Oveedia Valuation with Divest and Focus Strategy

LAS VEGAS, March 2, 2015 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today, that the Company and Oveedia's development partners, have released initial projections to private investment groups, conservatively placing valuations at amounts anticipated to exceed $40M, relatively shortly thereafter Oveedia's launch.

Both management and Pure's development partners, along with the project's consultancy team, have aggressively begun communicating with players in the financial community, for access to the right capital, from the most appropriate investors, to expedite the project's launch. The expectation of Oveedia's success is high. Given Pure's original booking platform (Friendly Reservations Online (FROL)) tested well across 118 properties, "the asset already has legs," stated a Company Director. "This not only establishes a current valuation for the platform in the lower seven figures, but shortens the timeline between development and launch."

Given the current evolutionary developments of online travel, Pure and its development partners are in fact operating within a very tight time frame. Making a grab at establishing strong footholds in online travel [for Central America and Latin countries of the Caribbean] will require a major focus of time, talent and capital resources. Recent adjustments to the Company's business strategy will help to accomplish this goal.

"We follow the smart money," concluded Melvin Pereira, President and CEO of Pure Hospitality Solutions. "Meaning… develop, launch, grow and position Oveedia for acquisition. We believe that an online travel system platform, like Oveedia, able to generate booking revenue on and off line, stimulate social participation – garnering sizable ad revenue, source and aggregate data and act as the regions Central American-Caribbean travel hub, should pose great value to OTAs such as Expedia or technology systems integrators like Google. Either way, we are certainly on the right track."

About Pure Hospitality Solutions, Inc. 
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand.

PR Links:
PURE Website: http://www.purenow.solutions/
PURE PNOW Ticker Info: www.purenow.solutions/pure-investors-relations/
PURE Oveedia Marketing Package: http://www.purenow.solutions/oveedia-marketing-package/
PURE FROL Case Study:  http://www.purenow.solutions/frol-case-study/ 
PURE Press – Bold Adjustment to Business Strategy: http://www.purenow.solutions/business-strategy/
PURE Tripadvisor Central America Analysis: http://www.purenow.solutions/wp-content/uploads/2015/01/Tripadvisor.jpg
PURE Press – New Online Hotel Booking Engine Oveedia: http://www.purenow.solutions/oveedia/
PURE Press – New Online Hotel Booking Engine: http://www.purenow.solutions/new-online-hotel-booking-engine/

Related Links:

Pure Hospitality Solutions, Inc. Pinterest: http://www.pinterest.com/purehss/
Pure Hospitality Solutions, Inc. Facebook: https://www.facebook.com/PUREnow
Pure Hospitality Solutions, Inc.Twitter: https://twitter.com/purehss
Pure Hospitality Solutions, Inc.Google +: https://plus.google.com/+PurenowSolutionsplus/
Pure Hospitality Solutions, Inc. LinkedIn: https://www.linkedin.com/company/pure-hospitality-solution

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE Pure Hospitality Solutions, Inc.

Related Links

http://www.purenow.solutions