PURE Hospitality Solutions Discusses 2015 Initiatives

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Jan 07, 2015, 08:03 ET

LAS VEGAS, Jan. 7, 2015 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today, that the Company's "What's Next?" agenda is already taking shape, as Mr. Melvin Pereira (Company President & CEO), takes aim at establishing a hub for Central American-Caribbean online hospitality marketing services and technology solutions.

"The opportunities for PURE in the Central American-Caribbean region of Latin America are endless," stated Melvin Pereira. This is especially significant as we look to establish an online platform that will offer a suite of hospitality products and services, as well as provide an extremely valuable innovation to major OTA's like Expedia. If managed well, our year-end valuation will be significant!"

In the "What's Next?" release, management laid out an agenda covering:

1. Begin branding properties with the new "by PURE" brand
2. Complete the reduction of debt
3. Conduct first shareholder conference call
4. Move to complete audit
5. Up-list to a higher exchange
6. Initiate the second phase of the restructuring – the "Give Back"
7. Host first shareholder live conference event in Costa Rica, and,
8. Launch the new and improved version of the FROL.

To accomplish the aforementioned, PURE has:

Retained an auditing firm
Entered Negotiations to restructure primary debt holder
Currently reviewing Board of Director candidates
Developing sustainable verticals to compliment launch of the new FROL
Secure platform to host first shareholder conference call
Launch an increased, non-toxic funding initiative for growth projects

Management indicated that going forward, there will be an aggressive push to continue raising non-toxic funding. Executives are even exploring creative and unconventional means of financing, in an attempt to limit undue liability and exposure. Management also indicated that the Company's income is continuously improving; nearly tripling revenue from the previous quarter. This helping to improve PURE's prospects of securing viable financing.

Mr. Pereira concluded, "My focus for 2015 is simple. I will keep what works, eliminate what doesn't, and establish, develop and grow the value proposition that will position PURE as the market's favorite Company to watch over the next 24 months."

About Pure Hospitality Solutions, Inc. (PINKSHEETS: PNOW) –provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand.

(For more, visit: OTC Markets PNOW Profile )

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE Pure Hospitality Solutions, Inc.