Pure Hospitality Solutions: What's Next?
LAS VEGAS, Dec. 10, 2014 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today that management is making significant plans for the continued growth of the Company's financial future.
"It must be made clear, PURE is first and foremost, an online hospitality technology Company," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "This means that the real estate we will continue to purchase at a reserved, but continual pace, is actually to serve first as an anchor – firming up our true asset value and offering a reliable source of revenue. However, the ultimate valuation for PURE, will come from our online technologies for the hospitality industry."
As with most online technologies, the effective reasoning behind incredibly high valuations, in many cases, is lacking true merit. Fortunately for PURE, this gives the Company plenty of opportunity to rapidly accelerate its financial growth potential. Particularly being, that in the Company's case, Mr. Pereira essentially guaranteed PURE's clientele (for its online hospitality booking system), when he began strategically purchasing vacation properties within a fast growing tourist destination. A region where "there is not yet a saturation of GDS or IDS properties," explained Mr. Pereira. "Nor are there many, standalone online booking engines that can be integrated throughout the Central America-Caribbean region. I strongly believe that this Company, and its shareholders, are finally in the right place at the right time."
"There is a lot to discuss with the FROL. However, there is still much to do while we are building this Company prior to the launch of the re-tooled version of our hospitality booking engine."
Management indicates that the Company's agenda reflects:
- Begin branding properties with the new "by PURE" brand
- Complete the reduction of debt
- Conduct first shareholder conference call
- Move to complete audit
- Up-list to a higher exchange
- Initiate the second phase of the restructuring – the "Give Back"
- Host first shareholder live conference event in Costa Rica, and,
- Launch the new and improved version of the FROL."
Mr. Pereira concluded, "The initial phase of this restructuring was indeed arduous and is still seeming to cause a lull in our market. But real assets, real revenues, real technologies and real opportunities gives this Pure Company real enterprise value. We have no idea what the market will ultimately do. But it will soon figure out how real our value is and decide to catch up. That is when I'm sure that the second phase of our restricting will return healthy values and potential to our loyal shareholders."
About Pure Hospitality Solutions, Inc. (www.purenow.solutions) (PINKSHEETS: PNOW) provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE"brand.
Recently, Pure has also focused a large part of daily operations on the development and acquisition of condominium apartments and hotel properties, in rapidly up and coming tourist destinations. Through the acquisition of international vacation properties, condominiums, hotels, land development projects, etc., PURE is able to deliver increased long-term values to the Company's balance sheet. This value translates through hard assets, which in most cases generate immediate, short- and long-term revenues from both rental income and property sales.
(For more, visit: http://www.otcmarkets.com/stock/PNOW/quote)
Related Links:
Pure Hospitality Solutions, Inc. Pinterest (BE): http://www.pinterest.com/purehss/
Pure Hospitality Solutions, Inc. Bahia-Encantada: http://www.purenow.solutions/Videos/PURE.mp4
Pure Hospitality Solutions, Inc. Facebook: https://www.facebook.com/PUREnow
Pure Hospitality Solutions, Inc.Twitter: https://twitter.com/purehss
Pure Hospitality Solutions, Inc.Google +: https://plus.google.com/+PurenowSolutionsplus/
Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.
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SOURCE Pure Hospitality Solutions, Inc.
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