Pure Imagination Introduces Perfect Bake™, The Patented App-Controlled Smart Baking System That Turns Anyone Into A Master Pastry Chef

VANCOUVER, Wash., Sept. 23, 2014 /PRNewswire/ -- Pure Imagination, LLC, a leading developer of smart products for the smart home, introduces Perfect Bake™, the patented app-controlled smart baking system that will revolutionize the way people bake at home, turning anyone into a master pastry chef. The heart of the Perfect Bake system is a smart digital scale that connects with an innovative app (Android and iOS compatible) together designed to make baking foolproof and fun, guaranteeing perfectly delicious results every time. It hand-holds the user throughout the entire baking process, from recipe selection, scaling and prep, measuring and adding ingredients, mixing and portioning, to baking and cooling.  Perfect Bake is currently available for purchase at Brookstone stores nationwide and online at www.Brookstone.com/Perfect.

"For generations, home baking has been the same – follow a written recipe using measuring cups and spoons," said Michael Wallace, partner, Pure Imagination. "With Perfect Bake, we have completely reimagined the way people bake at home for the Internet of Things generation, using technology to remove baking's complexities and pitfalls. All you have to do is use the smart scale and follow the app. The result? Baking success every time."

Users simply pour their flour, sugar, vanilla and other ingredients needed directly into the included color-coded mixing bowls. As an ingredient is poured, the virtual bowl on their tablet or smartphone fills up in real-time, showing progress. "Ding!" An audio alert tells the user it's time to stop. With baking, precise measurement of each ingredient is critical. Measuring by weight is more accurate than measuring by volume, which is why professional pastry chefs weigh their ingredients. Perfect Bake takes this one step further – users no longer even have to measure ingredients, they just pour.  This also makes the baking process more efficient and leaves behind less mess.  Plus, each ingredient poured is checked-off to prevent one of the most common baking mistakes – forgetting an ingredient.

"Watching the virtual bowl fill up as you pour is pure magic!" said Steve Schwartz, VP Chief Merchandising Officer, Brookstone. "Perfect Bake adds a whole new element of fun to baking and it is easy enough for anyone to use, whether you're an avid at-home baker, you barely know how to turn on your oven, or you're a mom or dad baking with young children. Once you bake with Perfect Bake, you will never want to bake any other way again."

Perfect Bake's recipes are laid out in user-friendly color-coded blocks that correspond to each of the three included mixing bowls (though, any bowls can be used). When it's time to switch bowls, the recipe will auto-advance to the next block and a virtual bowl will flash on screen indicating which bowl to place on the scale.  When mixing is required, an in-app timer will pop up ensuring the perfect amount of mixing time.  Users can easily start and stop timers and move between recipe blocks using the scale's control pad to avoid dirty fingers on their smart device. 

"The Perfect Bake system was designed to meet every baking need and occasion," said Darin Barri, partner, Pure Imagination. "Only want to make 12 cookies, need the recipe to fit your 6-inch square pan or only have a half a bag of chocolate chips? The app does all of the calculations for you, automatically rescaling the recipe and adjusting the ingredient amounts – math that is complicated for even the best pastry chefs."

More than 200 savory and sweet recipes are initially available in the Perfect Bake app, including gluten-free, sugar-free and vegan recipes, all developed and tested by a team of Culinary Institute of America (CIA) trained pastry chefs and avid at-home bakers. Categories range from cakes and cupcakes, cookies and brownies, breads and scones to frostings and fillings, as well as no-bake recipes for time-constrained bakers. New recipes will be added continually with each app update.

Other unique features to ensure mouthwatering success include:

The Pantry, users can keep track of what ingredients they have on hand, choosing from more than 400 items cataloged, and search for recipes they can make with just those ingredients.  The app will list recipes according to how many of the required ingredients are currently in the pantry, also showing any ingredients that are missing, if any, from a given recipe.

Portion Meter, users place a pan or cookie sheet on the scale and pour the batter or spoon the dough. The portion meter weighs each cookie, cupcake, etc. to ensure the perfect amount. Proper portions are key to guaranteeing everything cooks evenly.

Three timers make it simple to know how long to mix, bake and cool. Users can run the timers concurrently to streamline the baking process when making multiple batches. 

How-to Videos, throughout the baking process, users have access to more than 60 original in-app videos showing how to properly perform each baking action.

Recipe Editor, users can enter their own recipes and photos or customize existing recipes.

Perfect Bake includes a digital smart scale, a free downloadable app (available in the Apple App Store and Google Play), three color-coded mixing bowls with non-slip bottom surfaces and pouring spouts (microwave, freezer and dishwasher safe), an oven thermometer, 3.5mm cable and  a smartphone/tablet stand. The suggested retail price is $69.99.

Perfect Bake is compatible with Apple devices with iOS 6 and higher, and Android devices with OS 4.1 or higher that have a headset jack with a microphone pin.  For a complete list of compatible devices, visit http://perfectbakeapp.com/compatibility/

About Pure Imagination
Headquartered in Vancouver, WA, Pure Imagination, LLC specializes in developing and manufacturing unique technology-based products for consumers. Perfect Bake follows the highly successful launch of Perfect Drink, an app-controlled bartending system that makes perfectly proportioned cocktails every time, which was named Cool Product of the Year at the 2014 Oregon Technology Awards.  For more information, visit www.PerfectDrinkApp.com or www.PerfectBakeApp.com.

Media Contacts:
Linda Krebs/Karen Pineman
LKPR, Inc. 
[email protected]/[email protected]  
646-484-4539/ 917-453-6887

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SOURCE Pure Imagination, LLC