Pure Madness Chocolate Announces Retail Presence in Macy's Herald Square

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- Pure Madness Chocolate, a luxury chocolate retailer, has joined forces with Macy's to offer their products in the Herald Square Cafe, located on the second floor of the famed department store in New York City.

(Logo: http://photos.prnewswire.com/prnh/20130904/NY74004LOGO)

"We are thrilled to establish a partnership with an iconic retailer like Macy's," explains Lynn Gonsior, President of Pure Madness Chocolate. "Our brand's ties to fashion and indulgence makes the unique Herald Square Cafe space a perfect location to introduce our product to chocolate lovers."

Pure Madness Chocolate products are now available in the Cafe.

Macy's Herald Square Cafe is situated alongside The World's Largest Shoe Floor on 2, promising an unforgettable encounter for shoe and chocolate lovers alike. Pure Madness Chocolate truffles are served in the Cafe alongside Starbucks Reserve® Coffee and Moet & Chandon champagne and wine. In addition to chocolate pairings, products from the brand's extended chocolate collection are available for purchase in the space.

"The shoe floor at Macy's Herald Square is one of the first stops for many of our customers," said Patti Lee, District Vice President / General Manager for Macy's Herald Square. "At the Herald Square Cafe, you'll find shoppers relaxing after navigating through thousands of pairs of shoes. What better way to celebrate a great find than with champagne and chocolates. We welcome Pure Madness Chocolate as I know they will elevate the shopping and tasting experience for our customers."

Pure Madness Chocolate boasts a curated collection of chocolate bars, toffee, sea salt caramels, seasonal peppermint bark, monthly chocolate clubs, sipping chocolate, and truffles that promise to leave chocoholics in pure ecstasy. The bold layers of flavor, exemplified by the chili lime and espresso truffles, will excite sophisticated palates. Flavors produce a healthy natural high, lingering finish and rich, decadent mouth feel of the finest Belgian chocolate.

Pure Madness has not forgotten the classics, however. They also reinterpreted the beloved darks and milks in the collection with ingredients that create heightened indulgence. Though it builds on decades of the finest chocolate-making methods in the world, Pure Madness is a contemporary brand that's packaged with the modern woman in mind.

About Pure Madness Chocolate
Pure Madness Chocolate is a luxury chocolate brand that embraces the sensual side of chocolate. It's decadence without the fuss. Incorporating bold and classic flavor offerings, the products pair indulgence with high fashion. Pure Madness is a privately held company headquartered in New York. For more information about Pure Madness Chocolate, visit www.puremadnesschocolate.com.

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Twitter: @puremadnesschoc

SOURCE Pure Madness Chocolates, LLC