Pure Power Names Gibraltar Associates Communications Agency of Record

Oct 08, 2010, 10:46 ET from Pure Power

Washington, D.C.-based firm to provide investor relations and strategic communications counsel

SINGAPORE, Oct. 8 /PRNewswire-USNewswire/ -- Pure Power announced today that Washington, D.C.-based Gibraltar Associates will become the company's communications agency of record. Gibraltar was retained in June to coordinate and advise Pure Power's investor and media relations activities, shareholder communications and social media efforts.

"I am very impressed with Gibraltar's creative approach to communications and their deep domain expertise in the Clean-Tech Sector," said Pure Power Chairman and Chief Executive David Milroy. "Gibraltar has a strong and dynamic team that integrates new media technologies alongside traditional communications approaches making them the ideal partner for Pure Power's innovative green technology business. I am confident of their ability to communicate our vision and build our brand and business success with the investment community, our shareholders and the general public."

GA is one of the country's leading public relations agencies, representing some of the world's best-known companies and brands. With this engagement, GA has committed to work exclusively for Pure Power in the specialty chemicals industry.

"David and his team are absolutely fantastic," said Gibraltar CEO Eric Bovim. "We are excited to work with a company whose corporate identity is being driven by such a dynamic individual. They are a great client to work with and I couldn't be happier about the announcement."

Pure Power joins GA's growing Energy & Environment practice, and the agency's domain expertise will help to position Pure Power at the forefront of the clean-tech sector.

"Pure Power has one of the world's key technologies for the future and the patents to back them up," said Gibraltar Chairman Thomas J. Pernice. "I have known David for several years. Watching David and his team build this enterprise, amid tough economic conditions, has been remarkable. It is why our agency chose to make them our premier specialty chemicals client and to be a fixture in their future success."

Pure Power is a company focused on developing a portfolio of green chemicals, biofuels and water remediation technologies using patented processes that drive innovation and contribute to the sustainability of our environment. For more information, visit www.PurePowerGlobal.com.

Gibraltar Associates is one of the leading PR firms in the U.S., representing some of the world's best-known companies. We practice 21-Century PR by fusing old and new media strategies into breakthrough campaigns for clients worldwide. For more information, please visit us at: www.Gibraltar-llc.com, follow us on Twitter at @GibraltarAssoc  or call us at 202-534-1700.                                  


Nick Fitzgerald



SOURCE Pure Power