Pure Strategies Releases New Report: Realizing Sustainable Packaging - The Next Era of Packaging

Sustainability Consulting Firm Offers New Resource to Help Companies Move Beyond Compliance to Implement Measurable Improvements in Packaging  

GLOUCESTER, Mass., Sept. 3, 2025 /PRNewswire/ -- Pure Strategies, a sustainability consulting firm empowering brands and retailers to realize meaningful environmental and social improvement, has released a new report: Realizing Sustainable Packaging - The Next Era of Packaging to help companies move beyond reporting and compliance and implement structured, measurable improvements to advance their sustainable packaging efforts.  

This new resource, written by Pure Strategies' Vice President of Sustainability Consulting, Cheryl Baldwin, outlines how businesses can navigate the evolving packaging landscape with a focus on leveraging the Extended Producer Responsibility (EPR) frameworks.  The report demonstrates how EPR is accelerating the transition to more sustainable packaging, creating new opportunities for businesses to shift to the next era of packaging, realizing sustainable packaging.

The report also helps to identify practical next steps for implementing packaging solutions that align with business goals ─ including refining packaging, redesigning materials, and reimagining formats.  These steps provide opportunities for companies to:

• Make the transition to more sustainable packaging
• Create tangible environmental impact
• Realize improvements in packaging performance and operational efficiency
• Position the organization as a leader in sustainable packaging

"EPR laws are providing business leaders with insights on packaging that were previously very difficult to gather," notes Tim Greiner, Managing Director, Pure Strategies. "This data will enable companies to not only identify where packaging can be optimized, but will also provide intel into what materials can be substituted with more sustainable options, turning compliance into a strategic advantage."

The report reveals how the enhanced level of access to packaging data and innovation are driving the next era of sustainable packaging, paving the way for businesses to realize sustainable packaging at scale.  Companies can learn more and download the full report or schedule time with Cheryl Baldwin to develop a roadmap for businesses to make the shift to more sustainable packaging.

Pure Strategies provides expert advisory support to turn sustainable packaging insights into action.  Contact Pure Strategies to learn more: info@purestrategies.com.

About Pure Strategies
Pure Strategies has been transforming business through sustainability performance since 1998. Our team helps companies initiate and enhance existing sustainability programs by setting meaningful sustainability goals, devising effective management strategies, and making changes to products and supply chains that deliver value to the business and society. Our clients include Walmart, Ahold Delhaize USA, Seventh Generation, TAZO, Timberland, Everlane, MegaFood, Ben & Jerry's, and over 100 others. Pure Strategies is proud to be a Co-Founder of The Chemical Footprint Project, a licensed GreenScreen® Consultant, The Sustainability Consortium registered service provider staff member, a pioneer member of the Science Based Targets Network Corporate Engagement Program, and a certified B Corp. 

SOURCE Pure Strategies, Inc.