PURE To Grow Media Network by 1.5 Million with Leonardo Worldwide

Softon ITG Nears Oveedia's Completion

Jul 09, 2015, 08:03 ET from Pure Hospitality Solutions, Inc.

LAS VEGAS, July 9, 2015 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today, that the Company will follow TravelPASS Group's lead, electing to align its Central American-Caribbean travel hub with the most extensive visual media syndication network in the world, Leonardo Worldwide Corporation (Leonardo), ensuring extensive digital marketing of the properties listed on the Oveedia Platform.

With clients such as TripAdvisor and Travelocity, Leonardo is the travel industry's trusted provider of technology solutions, which helps manage, syndicate and display visual content. With over 1.5 million visual media files (hotel images and video tours), Leonardo has been the leader in hotel media management and distribution for more than a decade, boasting the largest multi-channel marketing network in the industry. Management expects that through leveraging a relationship with Leonardo, Oveedia should be able to better position itself amongst the very best OTA's in the world, quickly growing its own visual media network and brand. The Company is expected to make a formal engagement with Leonardo now that Softon ITG has brought Oveedia to a near, ready to launch state.

"Many major milestones have been reached since I became CEO of PURE," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "However, as Softon nears Oveedia's completion and PURE moves to engage Leonardo, an entirely new milestone has been reached.  And similar to our joining Sabre's $7 Billion Travel Network, joining Leonardo's network, should deliver a huge financial benefit to Oveedia."

Softon has indicated that it is at the "peak development stage" of Oveedia. The platform's databases have been integrated and the OTA's beta testing is forthcoming. As Softon nears Oveedia's completion and PURE moves to engage Leonardo, the Company's programmers are now ready to integrate the highest quality digital images from Leonardo's library.

Pereira concluded, "The fact that we're ready to access Leonardo, is a clear indication of just how far we are in the development process, or more important, how close we are to the initial launch. Either way, the progress we are making is quite clear. The final piece of Oveedia's puzzle is about to be implemented. High-quality, digital photographs of every property listed on Oveedia's and Sabre's database – well over 100,000 properties.  This piece of the development will round out the search and return requirements of the OTA."

As Soften nears Oveedia's completion and PURE moves to engage Leonardo, management anticipates Oveedia quickly joining the ranks of Hotels.com, Hotwire.com, AOL Travel, bookit.com and other successful members of the Leonardo Worldwide family.

About Pure Hospitality Solutions, Inc. 

PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand.

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SOURCE Pure Hospitality Solutions, Inc.