PURELL® Advanced Hand Sanitizer Asks College Students To Show Off Their Best, Creative Handshake Through PURELL® University's "Shake Your Way to $5K" Promotion
PURELL® University lets college students showcase their best, creative handshake while earning scholarship money.
AKRON, Ohio, Aug. 19, 2014 /PRNewswire/ -- GOJO Industries, Inc., the makers of PURELL® Advanced Hand Sanitizer, is asking college students to show off their best handshake through the PURELL® University promotion, "Shake Your Way to $5K." This campaign, designed to drive awareness about the importance of hand hygiene, asks college students to create and record an up to 15-second video that highlights an original, creative handshake with up to five of their friends. A total of five $5,000 grand prizes* will be awarded.
To be eligible to enter, the students must be 18 years of age or older (19 years old or older in Ala. and Neb.), a legal resident of the United States and enrolled at an accredited university, college or technical institute.
Participants can submit their video at purell.com/targetbts now through Fri., Sept. 12, 2014, at 4:00 p.m. ET. Once all the videos have been submitted, a panel of judges will review the videos. Videos will be judged based on the following criteria:
- Relevance to the theme (45%)
- Originality/Creativity (30%)
- Video quality (25%)
A total of 10 finalists will be selected, and those videos will be up for public voting starting Thurs., Sept. 18, 2014, at 10:00 a.m. ET on purell.com/targetbts. The winners will be announced beginning Mon., Oct. 13, 2014. Official rules and regulations are available on purell.com/targetbts.
"College students are often in contact with many people and hand hygiene at critical moments is crucial," said Lacha Noward, shopper marketing manager, PURELL Consumer. "This promotion helps to raise awareness about the importance of hand hygiene in a fun and memorable way that we hope leads to the habit of everyday hand hygiene."
Follow the campaign via the following channels:
Web: Purell.com/targetbts
Facebook: Facebook.com/purell
Twitter: Twitter.com/purell
About GOJO
GOJO Industries is the inventor of PURELL® Advanced Instant Hand Sanitizer and the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings. The broad GOJO product portfolio includes hand cleaning, handwashing, hand sanitizing and skin care formulas under the GOJO®, PURELL® and PROVON® brand names. GOJO formulations use the latest advances in the science of skin care and sustainability. GOJO is known for state-of-the-art dispensing systems, engineered with attention to design, sustainability and functionality. GOJO programs promote healthy behaviors for hand hygiene, skin care and compliance in critical environments. GOJO is a privately held corporation headquartered in Akron, Ohio, with offices in the United Kingdom, France, Australia, Japan and Brazil.
*Each $5,000 prize will be divided equally among all participants in the video.
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SOURCE GOJO Industries, Inc.
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