SAN JOSE, Calif., March 2, 2011 /PRNewswire/ -- PureMatter Brand Marketing + Interactive, Silicon Valley's leading "Through the Line" agency, earned eight awards in the first ever jointly-held San Francisco Bay Area ADDY Awards, sponsored by the American Advertising Federation (www.aaf.org).
PureMatter was awarded three Gold ADDY trophies for outstanding creative work in the logo/brand identity, packaging campaign and interactive self-promotion divisions. Five Silver ADDY awards were also earned for work in the advertising campaign, integrated marketing campaign, video and website divisions. Clients sharing the honors for PureMatter's award-winning work include ECS Refining/ecollective, SportyVibe, Coremetrics, and Sensiba San Filippo LLP.
This year's competition is different from past years, in that it solicited entries from creative professionals in Silicon Valley, San Francisco and the East Bay and was jointly managed by the four Bay Area AAF affiliate organizations: AAF-Silicon Valley, SFBIG (Bay Area Interactive Group), Greater San Francisco Ad Club and AD2 San Francisco.
The panel of judges for the 2011 Bay Area ADDYs included Todd Grant, Creative Director, Crispin Porter + Bogusky; Larry Corwin, Creative Director, BBDO/NY; and Seth Weisfeld, Digital Creative Director, Wieden+Kennedy. "It feels great to have our work deemed as award-worthy by such an esteemed panel of judges this year," said Bryan Kramer, president of PureMatter. "It makes bringing back eight awards all the more sweet."
The ADDY winners gala awards ceremony took place in San Francisco at the Bentley Reserve in the Le Meridien Hotel on Saturday, February 26, 2011. The sold-out event was attended by creative professionals from the Bay Area, including over 40 students who produced winning work in the student ADDYs.
With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. The American Advertising Federation, a not-for-profit trade association, conducts the ADDY Awards through its 200 advertising grassroots affiliates within 15 districts nationwide. It is the only creative awards program administered by the advertising industry, for the industry. For more information about the SF Bay Area ADDYs, visit http://www.sfaddys.com/ . For more information about the AAF, visit http://www.aaf.org .
Established in 2002, PureMatter is Silicon Valley's leading "through the line" agency that delivers strategic integrated experiences for its clients. The agency's unique closed-loop approach marries art with science to help move innovative businesses forward. For more information, please visit http://www.purematter.com.
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