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Pure's Oveedia Signs First Property

Hotel Tango Mar Sparks Movement of 16,000+ Lodging Locations Toward Oveedia - PURE Taps $30 Billion Latin American Online Travel Sales


News provided by

Pure Hospitality Solutions, Inc.

Mar 31, 2015, 08:03 ET

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LAS VEGAS, March 31, 2015 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today, that Oveedia signs its first property Tango Mar Beachfront Boutique Hotel & Villas, in a display of immediate traction for the Central American-Caribbean region specific OTA. This achievement begins the process of securing Pure Hospitality Solution's piece of Latin America's expected 2015 and 2016 online travel sales of $29 Billion and $34 Billion, respectively – according to eMarketer, which referenced economic stats published by Barclays Capital.  "It also evidences that Oveedia is already being primed as the region's OTA, even pre-launch," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions

Mr. Pereira continued, "Over 16,000 Central American-Caribbean hotels and vacation rentals, such as Tango Mar, may not readily be available on all known, global OTAs. Yet, interestingly enough, Barclays Capital forecasted that Latin America will lead the world in online travel sales growth through 2016. eMarketer had previously estimated that inside of the past 24 months, there would be more than 300 million internet users across Latin America – dwarfing the number of internet users in both North America and Europe for the first time."

"But here is the rub. The general phrase 'Latin America' may not wholly encompass all of the countries of Central America or the Latin speaking countries of the Caribbean; certainly not Cuba, for obvious reasons. However, it is this part of the 'Americas', which is rapidly growing with a heavy interest in tourism, real estate development and capital injections for economic growth in service and industry. As Oveedia signs its first property, PURE is proving to be well positioned, to be amongst the first to leverage this region's accelerated growth."

Mr. Pereira continued, "Tango Mar has sparked a major movement for refuge on Oveedia's travel hub for this region's [Central American & Caribbean] underserved hoteliers like Tango Mar. Now that we officially have the first property exclusively under the Oveedia OTA, PURE's initial order of business – in this instance – will be to introduce new travelers to the beauty of Tango Mar and all of its amazing amenities; including its private beach, golf course and much more. Next, will be to do the same for the rest of the region. So, work continues steadily to ensure a timely launch of Oveedia."  

As Oveedia signs its first property, PURE's management has received a number of correspondences from hoteliers throughout the region. Management indicated that there are several additional potential sign-ons, as other lodging properties in the region are now prepping to join the Oveedia platform.

Mr. Pereira concluded, "Tango Mar was an unsolicited exhibition of interest. It came prior to a formal marketing effort. So, atop of the massive database of properties the Sabre integration will bring, we can clearly see that our primary plan to emerge as a leading OTA travel hub in the Central American-Caribbean region, generating a significant flow of sales over the next 18 months, is certainly viable. Based on expert summaries, estimates and financial indicators… Oveedia's success is very achievable."

About Pure Hospitality Solutions, Inc. 
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand.

PR Links:

PURE Website: http://www.purenow.solutions/ 
PURE PNOW Ticker Info: www.purenow.solutions/pure-investors-relations/ 
Tango Mar Beachfront Boutique Hotel & Villas: http://www.tangomar.com/tango-mar-1/boutique-hotel.htm  PURE Tripadvisor Central America Analysis: http://www.purenow.solutions/wp-content/uploads/2015/01/Tripadvisor.jpg 
PURE Glossary– OTA: http://www.purenow.solutions/pure-glossary/ 
eMarketer – Online Travel Sales Explode in Latin America: http://www.emarketer.com/Article/Online-Travel-Sales-Explode-Latin-America/1009493 
Barclays Capital: http://investmentbank.barclays.com/ 
PURE Press – New Online Hotel Booking Engine Oveedia: http://www.purenow.solutions/oveedia/ 
PURE Tango Mar Pinterest: https://www.pinterest.com/purehss/tango-mar/ 
PURE's Oveedia Aligns with Sabre Travel Network: http://www.purenow.solutions/sabre-travel-network/ 

Related Links:

Pure Hospitality Solutions, Inc. Pinterest: http://www.pinterest.com/purehss/ 
Pure Hospitality Solutions, Inc. Facebook: https://www.facebook.com/PUREnow 
Pure Hospitality Solutions, Inc.Twitter: https://twitter.com/purehss 
Pure Hospitality Solutions, Inc.Google +: https://plus.google.com/+PurenowSolutionsplus/ 
Pure Hospitality Solutions, Inc LinkedIn: https://www.linkedin.com/company/pure-hospitality-solution 

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE Pure Hospitality Solutions, Inc.

Related Links

http://www.purenow.solutions

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