Purple Continues to Lead the Way in Mobile Communications for Deaf and Hard of Hearing Individuals

ROCKLIN, Calif., March 15, 2011 /PRNewswire/ -- Purple Communications™, Inc. (OTC: PRPL) ("Purple"), a leading provider of communication services for people who are deaf or hard of hearing, today announced its IP-Relay application ("app") for Android, its latest addition to the Company's mobile communications lineup. Purple's IP-Relay app is the first dedicated application in the telecommunications relay industry focused exclusively on enabling communication for deaf and hard of hearing Android users through text relay.

Purple's IP-Relay application for Android joins the company's recent introduction of its Purple Video Relay Service ("VRS") application for Android, making Purple the relay industry's first provider with both text and video relay applications on both the Android and iOS platforms, which together represent the majority of the world's smartphones.

"Mobile communication has become an indispensible part of deaf life, and this importance will only grow as networks and devices get more and more powerful," said Mark Stern, Vice President of Technical Program Management for Purple. "Accordingly, we've set out to lead the industry in delivering dedicated text and video applications tailored specifically to the needs of the deaf community."

"We're committed to creating innovative solutions that work with devices customers already have, leading the way on PC, netbook, and Mac-based solutions," said Stern.  "We're pleased to be at the forefront on Android and iOS platforms as well."

Purple's newest Android additions include the following important benefits to consumers:

• Inbound and Outbound Relay Calls. Purple VRS for Android and IP-Relay for Android add the convenience of inbound calling, enabling users to receive calls placed to their Purple text or video numbers directly on their Android devices. Likewise, users can easily place outbound relay calls.

• Integrated Video Mail – Purple VRS for Android integrates PurpleMail™; a video mail feature for deaf callers to receive video messages in American Sign Language.

• Point-to-Point and More. In addition to access to Purple's high-quality interpreters, the Purple VRS app for Android offers instant access to point-to-point calling making it easy for Purple's customers to stay in touch with each other.

• Convenience Calling Features.  Both IP-Relay for Android and Purple VRS for Android include simple to use calling features such as integrated address book functionality with the Android OS and tap-to-call functions when telephone numbers are identified in other apps such as Google Chrome and Google Maps.

Price and Availability

Both Purple Android apps are available now for free in the Android Market. For more information on the IP-Relay app, visit www.ip-relay.com/android, and for the VRS app, visit www.purple.us/android.

About Purple Communications, Inc.

Purple Communications is a leading provider of text, video relay (VRS), on-site interpreting services, and video remote interpreting (VRI) for the deaf and hard of hearing, offering a wide array of options designed to meet the varied communications needs of its customers. Purple's vision is to enable free-flowing communication between people, inclusive of differences in abilities, languages, or locations. For more information on Purple Communications, Inc. or its services, visit www.purple.us by Internet, relay by visiting www.ip-relay.com, or video phone by connecting to purple.tv.

"Purple" and the Purple logo are registered trademarks of Purple Communications, Inc. Other names may be trademarks of their respective owners.

Safe Harbor

The statements contained in this news release that are not based on historical fact – including statements regarding the anticipated results of the transactions described in this press release – constitute "forward-looking statements" that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "estimate," "anticipate," "continue," or similar terms, variations of such terms or the negative of those terms. Such forward-looking statements involve risks and uncertainties, including, but not limited to: (i) our ability to integrate the businesses and technologies we have acquired; (ii) our ability to respond to the rapid technological change of the wireless data industry and offer new services; (iii) our dependence on wireless carrier networks; (iv) our ability to respond to increased competition in the wireless data industry; (v) our ability to generate revenue growth; (vi) our ability to increase or maintain gross margins, profitability, liquidity and capital resources; and (vii) difficulties inherent in predicting the outcome of regulatory processes. Such risks and others are more fully described in the Risk Factors set forth in our filings with the Securities and Exchange Commission. Our actual results could differ materially from the results expressed in, or implied by, such forward-looking statements. Purple Communications™ is not obligated to update and does not undertake to update any of its forward-looking statements made in this press release. Each reference in this news release to "Purple," the "Company," or "We," or any variation thereof, is a reference to Purple Communications™, Inc. and its subsidiaries.

SOURCE Purple Communications, Inc.