Purple for a Purpose: Supporting Alzheimer's & Brain-Awareness Month

Edison-based Dr. Leonard's® Healthcare Corp. Raises Awareness and Matches Employee Pledges

News provided by

Jul 07, 2015, 09:00 ET

EDISON, N.J., July 7, 2015 /PRNewswire/ -- Dedicated to promoting wellness and giving back to its community, Dr. Leonard's® Healthcare Corp. took the purple pledge in support of Alzheimer's & Brain-Awareness Month.

June is Alzheimer's & Brain-Awareness Month, a time to shine a purple light for the millions of individuals around the world and all the people in our community who are affected by Alzheimer's. Raising awareness helps honor those struggling with the disease, and helps mobilize friends, family members, neighbors and coworkers to bring an end to this heartbreaking disease.

Purple for a Purpose Program

To increase awareness in its workplace, Dr. Leonard's hosted a Purple for a Purpose event on June 19th. Employees were invited to dress down for the day and wear purple. The response was overwhelming; the office filled with purple attire of all kinds as employees proudly displayed their support.

Matching Donation Program

To make an even greater impact, Dr. Leonard's pledged a financial contribution to the Alzheimer's Association on behalf of each employee who participated in Purple for a Purpose. Alzheimer's has devastating effects on not only the 47 million people worldwide who live with the disease, but also on their families and caregivers. Funding research to find a cure is of the highest importance.

Dr. Leonard's Healthcare Corp. President Joe Albanese said, "We're extremely gratified to raise money for a cause as important as Alzheimer's. We take our role in the community seriously, and we will continue to actively work toward the health of our neighbors."

Dr. Leonard's Healthcare Corp.

Since 1980, Dr. Leonard's® Healthcare Corp. has been the leading direct mail marketer of affordable health- and personal-care products including: dietary supplements, arthritis and pain relievers, and support and mobility aids. Over the years, they have expanded their product selection to include apparel, footwear and "As Seen On TV" items to better serve their vast customer base. In 2001, they launched www.drleonards.com, a premier shopping destination for customers looking for quality products and unprecedented savings. Dr. Leonard's Healthcare Corp. also owns Carol Wright Gifts (carolwrightgifts.com).

The Alzheimer's Association

The Alzheimer's Association (alz.org®) is the world's leading voluntary health organization in Alzheimer's care, support and research. The Alzheimer's Association works on a global, national and local level to enhance care and support for all those affected by Alzheimer's and related dementias. They have local chapters across the nation, providing services within each community. Their professionally staffed 24/7 Helpline (1.800.272.3900) offers information and advice to more than 250,000 callers each year and provides translation services in more than 200 languages. They run more than 4,500 support groups throughout the country and connect people across the globe through their online message boards.

SOURCE Dr. Leonard's(R) Healthcare Corp.