Purple Launches a Mattress that Only Costs 99 Cents

Innovators at Purple Put an End to the Mattress Debate With Their Launch of the World's Least Expensive Mattress

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Apr 01, 2019, 08:58 ET

ALPINE, Utah, April 1, 2019 /PRNewswire/ -- Purple, the creator of the renowned Purple® Mattress, announces its newest product today: The 99 Cent Purple® Mattress. This is the least expensive mattress ever created, so both you and your wallet can finally rest easy.

Every other mattress company will be weeping in the dust as they find that Purple has once again raced ahead in innovation. Although Purple already leads the premium online mattress industry, they didn't decide to stop there.

"As a rocket scientist I helped build rockets, using science, to go to space," said senior Purple innovator and former NASA rocket scientist Buck Bentley. "It was expensive to build something that worked, but we couldn't cut corners. But the astronomical costs always bothered me. I always thought if I could build rockets at a micro level it would be way cheaper. And boom, that's how I came up with the 99 cent mattress."

The 99 Cent Purple Mattress is made of the same high-quality Hyper-Elastic Polymer® material that is on every Purple Mattress, just at a fraction of the size. The 99 Cent Purple Mattress is 6-inches long by 3-inches wide, about the size of a smartphone. It is perfect for desk naps, relaxing your wrist, resting your elbow during long thoughtful moments, and more!

The mattress industry is intent on slashing prices. While consumers may be excited at first, they will discover those slashes have cut all the way through quality and they are left with a big, sweaty brick of sagging foam.

"Everyone is racing to offer the cheapest mattress, but we decided to win the race once and for all. Sure, it's only the size of half-a-sandwich, but at least it's still made of the exact same high-quality Purple Hyper-Elastic Polymer material. To our knowledge, we are the only mattress company that has completely retained premium quality while still passing on spectacular cost reductions for our customers," said Joe Megibow, Purple's CEO.

The 99 Cent Purple Mattress is being launched on April Fool's Day because it is not real, like unicorns or the 5-second rule. However, Purple is offering up to $99 off any mattress and a free $99 pillow with any mattress purchase during April Fool's Day only. Purple hopes to bring awareness to the importance of mattress quality by reinforcing the notion that there is nothing foolish about getting what you pay for, especially when it comes to sleep.

About Purple
Purple is a comfort innovation company that designs and manufactures products to improve how people sleep, sit, and stand. Although it doesn't really make a 99 cent mattress, it does design and manufacture a range of comfort products, including mattresses, pillows, and cushions, using its patented Hyper-Elastic Polymer® technology designed to improve comfort. The Company markets and sells its products through its direct-to-consumer online channel, traditional retail partners, and third-party online retailers. For more information on Purple, visit www.purple.com.

Press Contact
Savannah Hobbs
Director of Communications
[email protected]

SOURCE Purple