BRISBANE, Australia, April 1, 2016 /PRNewswire/ --
Have a Cuppa and Help Children Fighting Cancer
Childhood cancers are frequently misdiagnosed in Kenya, forcing the affected children and their families to experience great physical, mental and financial stress. Childhood cancers remain little-understood, and are often missed in the early stages. Although there are no official statistics, indicative data show that as many as 3,000 children get cancer every year in the country.
Purple-Vivo, a start-up company selling rare, anthocyanin-rich purple tea, has teamed up with the Childhood Cancer Initiative of Kenya to help ease the stress on families of kids living with cancer. Part of the proceeds from the sale of Purple-Vivo tea goes towards giving homes, food and medication to those affected.
"I have always been involved in raising awareness for childhood diseases, especially cancer, as well as advocating healthy eating," says Joseph Omachi, Director of Childhood Cancer Initiative. "That was what attracted me to purple tea in the first place, I believe healthy food and drink can help to reduce the risk of illness."
Studies have suggested a link between anthocyanins and a reduced risk of cancer and cardiovascular disease. According to Dr P Baruah, a senior advisory officer at the Tocklai Tea Research institute in India, purple tea's high antioxidant effects "provide anticancer benefits, and improve vision, cholesterol and blood sugar metabolism."
Purple-Vivo tea group, a start-up based in Australia and Kenya is one of the first companies to introduce purple tea to the world. Founded in 2015, Purple-Vivo's loose and bagged teas are becoming popular with tea drinkers. According to Purple-Vivo Brisbane's marketing director Caroline Tete, "People are beginning to realize the health benefits of purple tea and we are starting to get lots of orders worldwide." The company is raising funds on indiegogo to increase their line of purple teas by blending with different natural herbs.
For further information please contact
Australia: +61-412601148 Kenya +254-723735878