Pursuant Group Committed to Serving Faith-Based Market by Acquiring R3 Strategies and Adding Rebecca Gregory to Team

DALLAS, July 16 /PRNewswire/ -- Pursuant Group, a full-service fundraising and marketing communications organization that serves nonprofit clients across the entire donor pyramid, today announced that Chuck Anderson, principal of R3 Strategies (R3), joined The Pursuant Group on July 1, 2010, as the senior vice president of strategic services, and Rebecca Gregory joined Pursuant Group on June 7, 2010, as the vice president of strategic ministry development.

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"We are excited to have Chuck and Rebecca join the Pursuant family," said Trent Ricker, president of The Pursuant Group. "Their talents and expertise solidify our leadership in the faith-based nonprofit community by providing experienced strategic consulting and full service offerings to our ministry clients."

Pursuant has acquired R3's assets including clients and service contracts. R3 serves media ministries, mission agencies and other faith-based clients by providing site deployment, online production and campaign strategy services that drive results from the client's Convio tools. Convio is a solutions provider for the fundraising and marketing needs of nonprofits.  The R3 team provides a combination of high-level strategy, online campaign management and day-to-day administration; all integrated with the nonprofit's offline channels to achieve sustained growth in supporters and contributions. Their expertise in the Convio platform brings the client a valuable combination of technology and strategy. Successful campaigns are built around the R3 philosophy of delivering the right message to the right audience at the right time. Some of R3's clients include Precept Ministries International, MarriageToday, Messianic Jewish Alliance of America, Jewish Voice Ministries, Frontiers, Awana International, World Missionary Evangelism, World Bible Translation Center and ScreamFree Institute.

"Chuck Anderson and R3 Strategies have been an exceptional partner with Precept Ministries International," said Katherine Huske, director of marketing for Precept Ministries International. "Chuck's ability to develop and implement strategic plans has been an invaluable asset to our marketing efforts. Chuck is an innovator, a creative thinker and most importantly, a partner to us here at Precept."

At Pursuant, Chuck will be managing strategic services that include technology deployment and virtual administration for Pursuant clients across vertical markets and technology platforms. He will also continue to strategically counsel R3's current clients.

Chuck is a graduate of Hardin-Simmons University in Abilene, Texas. He began his career as a field director for the Texas Christian Coalition and then served as the executive director. Chuck then served as an advisor to Lieutenant Governor David Dewhurst, working on campaigns as the coalition director and then communications director. While working for Governor Dewhurst, he founded R3 Strategies in 2005.

Pursuant is committed to serving the faith-based market by investing in the talent of Rebecca Gregory, vice president of strategic ministry development. She will lead the development strategy in the parachurch ministry market.  Primarily, she will be focused on business development, managing partnerships, consulting and working with our sales team to develop new service offerings, and identifying and cultivating new client prospects.

"Rebecca is dedicated to our cause and cares as much about our success as we do," said Lindsay Tarquinio, founder of LUO, Inc. "She has been such a huge asset in the past three years, and we are so thankful to have her as we work toward our mission of setting children free from poverty."

Rebecca recently moved to Dallas from Austin, Texas, where she served as the lead account manager for the faith vertical at Convio, Inc. Prior to moving to Texas from Atlanta, Ga., in June 2008, Rebecca worked as a consultant helping ministries do more for less through strategic planning, marketing, curriculum development, planning major fundraising events and project management. She was the communications and mobilization director for globalX (world missions) at North Point Ministries, Inc., and the director of marketing and product development at Walk Thru the Bible Ministries and Living on the Edge with Chip Ingram. Her prior corporate experience includes a retail and financial management background. Rebecca is a graduate of the University of Alabama where she earned a Bachelor of Science degree in commerce and business administration.

Rebecca has worked with an impressive list of ministries including Insight for Living, Hope for the Heart, Love Worth Finding, LUO, Passion Conferences, The Lighthouse Family Retreat, Cancer Recovery Foundation, International Christian Embassy Jerusalem and Union Rescue Mission in Los Angeles.

About The Pursuant Group

The Pursuant Group is a family of companies all with one common purpose: serving nonprofits and helping them achieve their greatest potential. These companies include Pursuant Agency, Ketchum Fundraising Services, RSI Church Stewardship and Pursuant Sports. Pursuant is a full-service fundraising and marketing communications organization that serves nonprofit clients across the entire donor pyramid. From social media constituent outreach through capital campaign counsel, we've served more than 20,000 organizations and helped our clients raise over $20 billion through capital campaigns, managed  major giving services and interactive fundraising campaigns.

Based in Dallas, The Pursuant Group has over 140 employees and continues to build upon its reputation as the premier fundraising consultancy. Founded in 2001, Pursuant is still true to its roots as an innovative agency that leverages the Internet, rich media and donor data to create high-impact campaigns. Over the years, Pursuant's services have expanded to include direct response fundraising, branding and positioning, emerging media and comprehensive fundraising counsel. Through a relentless pursuit of innovation in the fundraising world coupled with key acquisitions, The Pursuant Group is uniquely positioned among fundraising agencies and consultancies to serve a variety of needs across the entire donor spectrum. For more information, visit pursuantgroup.com.

SOURCE Pursuant Group