Pursuant Ketchum Hires New Vice President

DALLAS, June 8, 2011 /PRNewswire/ -- Pursuant Ketchum, a full-service fundraising consulting firm, recently announced the addition of Kelley Stewart as vice president. Stewart brings more than a decade of strategic planning and fundraising experience to Pursuant, where she will cultivate new business and craft fundraising strategies for clients in the healthcare and human services sectors.

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"What drives the Pursuant Ketchum client development process is our embracing the nonprofit's mission, identifying critical needs and crafting custom solutions," says Trent Ricker, CEO of Pursuant. "Kelley has a solid track record of strong leadership developing effective strategies, which makes her an invaluable new addition."

Prior to joining Pursuant Ketchum, Stewart spent eight years with the American Cancer Society (ACS), most recently as national director of eRevenue. Her online marketing strategies increased consumer acquisition and retention and drove revenue exceeding $20 million. Stewart created an innovative online presence for the flagship Making Strides Against Breast Cancer® campaign that resulted in a 67 percent growth under her leadership and more than $58 million in revenue since its launch. She also produced an award-winning marketing strategy that included digital communication, social media and viral marketing, which resulted in $20 million in revenue.

Before joining the national ACS team, Stewart served as the global program director for the Avon Foundation. She developed and launched Walk Around the World for Breast Cancer®, an international campaign that generated global awareness of Avon's philanthropic brand and raised funds in commemoration of the Foundation's 50th anniversary.

"I'm proud to be part of the Pursuant Ketchum team and to bring their unique approach to fundraising strategy to more organizations," says Stewart. "There is no other firm that can serve as an unbiased advisor in providing the full suite of services and solutions. Pursuant Ketchum is offering unparalleled value to the nonprofit sector by merging data driven scientific methodologies with emotionally compelling creative and content."

Stewart earned a bachelor's in sociology from the University of Wisconsin-Madison. She is based near New York City.

About Pursuant

At Pursuant, we're committed to a single purpose: serving nonprofits and helping them achieve their greatest potential. That's why we offer a complete range of fundraising and marketing communications services across the entire donor relationship pyramid. Our services include interactive and social media constituent outreach, acquisition programs, direct response communication, capital campaign counsel, and outsourced major and mid-level giving services. We serve a wide range of outstanding nonprofit organizations including those in health and human services, education, fraternal organizations, churches and faith-based organizations, and conservative political entities. Learn more about Pursuant and our family of brands (Pursuant Ketchum, Pursuant Sports, RSI and KMA) at pursuantgroup.com.

SOURCE Pursuant Ketchum