Pursuant Releases Free Fundraising Diagnostic Tool

News provided by

Aug 07, 2013, 01:00 ET

DALLAS, Aug. 7, 2013 /PRNewswire/ -- Pursuant, a comprehensive, full-service fundraising agency, announced the release of a custom benchmark reporting tool for nonprofit organizations and institutions nationwide. The free fundraising diagnostic provides nonprofit leaders with an executive-ready report highlighting areas of strength, opportunities for improvement, and benchmarks comparing performance to similar nonprofit entities.

Curt Swindoll, EVP Strategy, states that "one of the most common questions we hear from fundraising leaders is a desire to know how their practices compare to other organizations. While general giving statistics are readily available (e.g. Atlas of Giving, Giving USA), fundraising data on best practices is very limited. This benchmarking tool sets a new standard for information on comprehensive fundraising practices."

Pursuant's Benchmark instrument reports on over 100 fundraising best practices spanning fundraising strategy and execution. Results are based on input collected via an online assessment tool. The instrument produces a graphic-intensive, 30-page analysis comparing responses to peer organizations based on demographic data.

"Pursuant has been using this assessment tool for nearly two years now and has found it to be an indispensable asset in our work with nonprofit institutions and organizations of all sizes. Great fundraising strategy begins with a clear understanding of the current state of fundraising practices. This instrument provides exactly that," says Matt McCabe, SVP Consulting, for Pursuant.

Because of the sensitive nature of fundraising information, peer data is only provided in aggregate form. Participant information is also redacted to ensure confidentiality.

Swindoll continues, "Fundraising best practices are critical to driving charitable giving results. Our desire is to see this instrument used to educate and reinforce practices that the nonprofit community has collectively found to have the greatest impact on giving. Stronger giving means more lives can be impacted through the work of great organizations and institutions. That's something we can all believe in."

Pursuant's Benchmark assessment tool can be found at: pursuant.com/benchmark-report

Pursuant is a fundraising consultancy serving the world's leading nonprofit organizations. We partner with educational institutions, athletic organizations, hospitals and ministries to impact lives through innovative strategies that grow and sustain revenue. We invite you to learn more about Pursuant – at www.pursuant.com.

SOURCE Pursuant