ST. LOUIS, April 9, 2012 /PRNewswire/ -- PURUS Vodka, an organic wheat vodka imported from the Piedmont region of Italy, is expanding its distribution from four to eight states beginning later this month. PURUS will now be available in Illinois, Texas, North Carolina and New Mexico. The brand has been available in Missouri, Arizona, Florida, and Ohio since it was launched in 2011.
The expanded distribution is a significant step in establishing PURUS as the premier high-end organic vodka imported from Italy. PURUS is the flagship brand of an emerging portfolio of super-premium spirits brands owned by Pure Holdings LLC, in Clayton, Mo.
"The response to PURUS Vodka this past year has been overwhelming and well beyond our expectations," said John Giarrante, president of Pure Holdings. "Wholesalers, retailers and consumers have contacted us from around the country and internationally, so we're doing our best to address the demand and strategically grow the brand with wholesaler partners that provide us with the best chance for success."
Known for its clear, droplet-shaped bottle that pays tribute to the pristine water flowing from the Italian Alps, PURUS has a light body and velvety sweetness that comes from the 100 percent organic wheat and being column distilled five times. PURUS is crafted by the Sacchetto family in Lagnasco, Italy, using 100 percent organic wheat grown by a dedicated group of Italian artisan farmers.
Pure Holdings launched the PURUS brand with Grey Eagle Distributors, Missouri Eagle Distributors, and Krey Distributing in Missouri. The company has signed similar agreements in each of the four new states it's entering.
"PURUS Vodka has been an excellent addition to our portfolio of brands," said Bob Bush, director of marketing and brand development, Grey Eagle Distributors. "Retailers and consumer have really responded to the brand quickly. The brand's Italian heritage, premium positioning and clean taste really distinguish it from other vodkas."
PURUS was launched in April 2011 and has achieved a strong, loyal response from vodka drinkers in high-end restaurants, grocery and liquor stores.
In November 2011 Forbes magazine contributor Larry Olmsted referred to PURUS as "quite simply the best vodka I have ever tasted." The brand also received the Superb (90-95) Highest Recommendation from Wine Enthusiast magazine's TOP 50 Spirits of 2010, and has been named "Best in Category" and received a Gold Medal at the Los Angeles International Wine & Spirits competition.
PURUS is supported with print, digital and out-of-home advertising featuring the brand's signature bottle and "Vodka at its PURUS" tagline. The dedication and commitment to quality to the liquid in the bottle is also translated to the packaging, the bottle is 100 percent recyclable with a tree-free label and soy-based inks, water-based adhesives and a sustainable cork closure. PURUS is available in 750ml bottles and is 40 percent alcohol by volume (80 proof).
PURUS Vodka is a brand of Pure Holdings LLC, a parent company of an emerging portfolio of premium and super-premium spirits, hand-crafted beer and wine brands. Pure Holdings is based in Clayton, Mo.
SOURCE PURUS Vodka