Pusha T & Afrojack to Headline Heineken® House 2025 Lineup at the Coachella Valley Music and Arts Festival

The perfect accompaniment to a killer festival lineup? All the best Heineken brews including Heineken Original, Heineken Silver, and Heineken 0.0.

WHITE PLAINS, N.Y., March 4, 2025 /PRNewswire/ -- With over two decades of creating legendary musical memories, Heineken is back at Coachella to bring both its iconic brews and beats with an impressive lineup at the festival favorite Heineken® House.

Boasting two weekends of performances, Heineken House will be stocked with must-see shows and brews during Weekend 1 and 2. Featuring sets by legendary headliners Pusha T, Afrojack, Cordae, The Pharcyde and more across both weekends, alongside a roster of hip-hop, rap, EDM artists and more, this year's refreshed Heineken House will once again be the must-stop-by stage in the desert.

Heineken House Line-Up:
Weekend 1:

• Friday, April 11: The Pharcyde, DJ Premier, Autograf, Kilmanjargo, Mexican Institute of Sound, Lovra
• Saturday, April 12: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar
• Sunday, April 13: Afrojack, Digitalism, Badger, Wuki, Mojave Grey, Anatta

Weekend 2:

• Friday, April 18: Cordae, DJ Premier, Autograf, Kilimanjaro, Mexican Institute of Sound, Lovra
• Saturday, April 19: Pusha T, Qveen Herby, Southside, Murda Beatz, Zeemuffin, Miramar
• Sunday, April 20: Afrojack, Chevelle, Badger, Wuki, Mojave Grey, Anatta

"Coming off the smash success of T-Pain as our headliner last year, we're looking forward to continuing to shine a light on beloved artists, while leveraging our long-standing platform to drive attention to up and coming musicians," said Christine Karimi, Director, Partnerships and Consumer Experience at HEINEKEN USA. "Heineken is proud to provide legendary brews that every festivalgoer is looking to enjoy, alongside the performances that everyone will remember."

From an experiential standpoint, this year's Heineken House will bring the spirit of Coachella to the brew-filled beer garden alongside vinyl record elements intertwined within the space, showcasing the brand's deep rooted history in both music and the festival. In addition to a bustling dance floor, there will be areas of retreat from the heat, making Heineken House the ultimate destination for a world class experience all weekend long.

Alongside Heineken House, the full portfolio of Heineken brews and more will be available across festival grounds.

• Heineken Original, the brew that started it all with the red star, perfect for those looking to enjoy a classic, all-premium malt lager.
• Heineken Silver, a world-class light beer with lower carbs & lower calories, the perfect sip for festival goers that are seeking a brew that's extra crisp and refreshing.
• Heineken 0.0, the premiere alcohol-free brew, great for those looking for 100% taste but 0% alcohol and helping to support responsible consumption on festival grounds.
• Additionally, other items from the HEINEKEN USA portfolio including Dos Equis Lager, Dos Equis Lime and Salt, and Lagunitas will be available on festival grounds.

Festival-goers are invited to visit the Heineken House April 11-13 and 18-20, 2025, to experience the best beats beer has to offer. To witness the 2025 Coachella festival highlights with Heineken, follow @Heineken_US on Instagram or use the hashtag #HeinekenHouse.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a lower-carb, lower-cal beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Contact: [email protected]

SOURCE Heineken USA