Putting the Pack Into Package Holiday - Why Women's Wardrobes Make Up the Biggest Trip Expense

Apr 04, 2012, 12:00 ET from Direct Holidays

LONDON, April 4, 2012 /PRNewswire/ --

UK holidaymakers are certainly not budgeting on a bikini-string when it comes to purchasing their travel wardrobes.

For many over 50s, there will be a nervous wait at the airport check-in this year when the conveyor belt starts to creak as a groaning suitcase is weighed. According to research by online retailer isme.com, four out of five women over 50 expect to shell out a mind-blowing £1,500 on their holiday wardrobe.

Of these, 54 per cent of those surveyed admitted to taking up to 10 individual outfits, along with more than 90 per cent of women revealing they cram in five pairs of shoes and an average of five handbags with them on seven-day trip.

And when you take into account, according to Direct Holidays, the fact that the average price of a 4 star holiday for a week to Spain in August works out at a around £650 per person, it would appear that clothing costs can far outweigh even accommodation as the chief expense!

With clothes clearly at the forefront of holidaymakers' minds, cheap holiday specialists, Direct Holidays, have joined forces with mature ladies' brand isme to fuse fashion with travel with a competition. You can grab the chance to enter a prize draw to win a holiday to Crete, plus £50 off your next booking with Direct Holidays, along with a deal to save £20 when you spend £40 on clothes with isme.com, and be in a draw to win a holiday wardrobe worth £400.

Any boost to the annual expense of holiday outfits will be a welcome news to globetrotting over 50s, as another survey by Direct Holidays' parent company, operator Thomas Cook, revealed that the older generation is becoming more adventurous than ever, with a rise in the number of over 50s booking long-duration holidays.

So with the 'silver sterling' strong, long-haul exotic holidays to places like Jamaica and Cuba are becoming as popular as all-inclusive holidays to Turkey and Spain, enter the competition to help you take the strain off your bank account.



**The research for isme.com was carried out online by OnePoll in May 2011 amongst a panel resulting in 1,000 UK women over 50

SOURCE Direct Holidays