PwC's 'Personal Brand Week' is Back

NEW YORK, Jan. 20, 2011 /PRNewswire/ -- PwC US today announced the launch of "Personal Brand Week 2.0" following the tremendous response to last year's inaugural "Personal Brand Week". The 5-day career event will help students learn more about the critical importance of a personal brand and provide the tools and insights needed to stand-out in a crowded job market.  

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PwC will make unique, interactive content available to college students across the country each day beginning February 7th at www.pwc.com/us/PersonalBrandWeek, www.facebook.com/PwCUSCareers  and www.pwc.tv.

People are also encouraged to join the career discussion on Twitter by using the hashtag #PwCBrandWeek.

The conclusion of the week on Feb. 11 marks the beginning of the Best Elevator Pitch Contest.  Open to all college undergraduates enrolled in four-year institutions, PwC invites 30-second video submissions that highlight what makes the student valuable and unique to potential employers.  The student with the best elevator pitch will be awarded $5,000. Video submissions will be accepted until March 25 and the winner will be announced in April.

Paula Loop, US and Global Talent Leader for PwC says, "Creating a unique personal brand helps job candidates differentiate themselves.  Personal Brand Week is a unique program that enables people to identify, create and communicate the unique traits that make them valuable to potential employers.  Personal branding is absolutely invaluable in today's highly competitive environment."

"Personal Brand Week 2.0" will organize and promote daily content around key themes, including:  

• Monday, February 7th: "Building Your Network" -- three simple steps to building a strong and authentic network;
• Tuesday, February 8th: "You are What You Write" -- the art of effective writing skills;      
• Wednesday, February 9th: "Your Online Image Makeover " -- promoting your online brand;    
• Thursday, February 10th:  "View from the Other Side: Getting the Job" -- what recruiters look for in prospective hires;
• Friday, February 11th: "Pulling it All Together -- Elevator Pitch and Body Language" -- how to successfully express and articulate your personal brand.        

"Personal branding is not just about communication but also about developing the right skills that differentiate job candidates," adds Holly Paul, National Recruiting Leader for PwC.  "In a world where employers are looking for differentiated value, personal branding is a strategic tool to stand out."

PwC has a history of investing in education and talent development.  For the past three years, PwC has been ranked #1 in Training magazine's "Training Top 125" annual ranking of organizations that excel at employee training and development (the firm also ranked #2 in 2007).  PwC has also consistently been named to such lists as FORTUNE magazine's "100 Best Companies to Work For," and BusinessWeek's "Best Internships" and "Best Places to Launch a Career."

About the PwC Network

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.

© 2011 PwC. All rights reserved. "PwC" and "PwC US" refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.

SOURCE PwC