Q1Media's Network Grows to 79 Million Unique Visitors in March
Company's Student Lifestyle Channel Targets Back-To-School Advertisers
12 Apr, 2012, 12:00 ET
AUSTIN, Texas, April 12, 2012 /PRNewswire/ -- Q1Media announced today that its network of proprietary and partner websites reached 79.6 million unique visitors in March, adding 21 million unique visitors since January 2012. Q1Media is a leading digital advertising sales company focused on the 18 to 34 age demographic. comScore, Inc. a leading source for digital business analytics, released Q1Media's traffic figures this week. "We grew our overall reach into the 18-34 segment 36% this past quarter. Our Student Lifestyle channel had 45 million unique visitors in March," said Bill Wiemann, CEO and founder of Q1Media. "We now have the greatest reach and one of the largest and premium environments online for any major back to school advertiser."
Q1Media's Student Lifestyle Channel is a group of top-tier web properties in categories including education, reference, gaming and music relevant to the high school and college demographic. "Q1Media has focused on partnering with ultra-brand safe partner properties and creating a broad range of online marketing opportunities – from highly effective video ad units, extensive reach units to immersive integrated online campaigns – to serve major brands with their back to school campaigns," stated Wiemann.
Broadening its suite of advertising opportunities, Q1Media rolled out its own real-time-bidding (RTB) service this month. Advertisers and their agencies can access Q1Media's extensive discretionary inventory from their desktop to make targeted and highly efficient buys of display ads. "Our robust RTB solution compliments our current capabilities in creating custom campaigns and serving rich media," said Gaines Jonakin, Director of Network Operations at Q1Media.
Q1Media's partner properties include leading lifestyle sites such as ARTISTdirect.com, Hark.com, and CheatCC.com, as well as elite student-oriented sites including Merriam-Webster, BookRags.com, Shmoop.com, MyEdu.com and EasyBib.com.
Advertisers and brand managers developing RFP's for back to school campaigns, back to school gear, apparel or technology buying guides or summer promotions should contact Q1Media at 512-388-2300 or [email protected].
Q1Media is a leading digital advertising group focused on connecting advertisers and brand managers with the 18 to 34 year old demographic. Q1Media creates custom online advertising campaigns and specializes in online video advertisements. The company's Student Lifestyle Channel helps leading brands, colleges and universities reach high school and rising college students. Over 79 million unique visitors spend time every month on Q1Media's proprietary and publisher partner websites across the gaming, music, movie, student and entertainment categories. Founded in 2004, Q1Media is based in Austin, Texas. Its clients include AT&T Wireless, the United States Air Force, Fox Home Entertainment, GameStop, Chevy and other digital marketers targeting the 18-34 demographic.
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