Qatar 2022 World Cup: A New Philanthropic Business Approach to be Applauded

Mar 01, 2011, 15:45 ET from Capistrano Global Advisory Services

KANSAS CITY, Kan., March 1, 2011 /PRNewswire/ -- Antonio J. Soave, an international businessman and entrepreneur, just released a news article celebrating the efforts of the country of Qatar in preparation for the 2022 FIFA World Cup.  The article applauds Qatar's comprehensive vision, as well as its commitment to philanthropy.  

Some key excerpts from the article are as follows:

"I was excited to hear the news about the country of Qatar receiving the official nod from FIFA to host the 2022 World Cup.  I was most interested in learning about the opportunities that would emerge as a result of securing the bid for this prestigious international event. On my last trip to Qatar, that ended just a few days ago, I asked a lot of questions and met with plenty of individuals involved in the infrastructure, construction and development space."

"Is the question really about tangible ROI on a one-to-one basis?  My belief is that it is not.  It is shortsighted to evaluate this Qatar World Cup scenario solely in terms of dollars and cents.  The amount of indirect, ancillary and peripheral benefit needs to be calculated as well.  Granted, this is difficult to do initially.  However, over time this sort of ROI becomes more and more tangible, especially if viewed with eyes that are broader and more comprehensive."

"Given such an aggressive budget and spending forecast, will there be a return?  Well, the ROI on infrastructure cannot be calculated merely from the return during the World Cup alone.  Most obviously, the country will reap enormous benefits before and long after the World Cup has seen the beautiful fields of its new and renovated stadiums.  A rail system that will be considered state-of–the-art, a sophisticated road system, an enhanced world-class airport and a regional seaport, are all projects that will assist in increasing the overall standard of living of Qataris for the long-term.  As important, it sets the stage for greater, more efficient and productive international trade and tourism."

"The fact that Qatar will actually dismantle some of its stadiums and re-erect them in disadvantaged countries is novel and innovative.  It is a testimony to the philanthropic nature of the country's leaders, something well known to outsiders.  It is a beacon of light to those around the world, and an example to more privileged nations that have greater capabilities to give.  It is an incredibly unselfish act that rings loudly around the globe.  Not only is Qatar spending money internally, but it is sharing wealth with others as well.  In my opinion, this deserves great praise."

For a full version of the article, interested readers can visit the Capistrano Global website at  

Antonio J. Soave is the Chairman & CEO of Capistrano Global Advisory Services (CGA), an international joint venture, strategic alliance and foreign market expansion firm headquartered in Overland Park, Kansas.    


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