QIYI.com Establishing No.1 Movie Portal with User's Play Length Ranking First

BEIJING, Nov. 19, 2010 /PRNewswire-Asia/ -- QIYI.com convened the "Change -- Video" Press Conference on November 17 to showcase the development achievements made since its inception on April 22 this year, and to announce plans to establish QIYI.com into the first video portal in China. In accordance with the statistics of Millward Brown, an internationally renowned third party data establishment, users of QIYI.com amounted to over 90 million during October. In addition, QIYI.com had broken a significant video length record: the video length per capita each day reached 114.7 minutes or around two hours, referring to that each user would watch a movie each day, which has been ranked as champion in the online video industry.

As a matter of fact, how to grab the video play time of users has become the competitive focus for the internet video mass media. Up to date, although the total users of the internet video have amounted to more than 265 million, the growth has slowed down significantly. The magnificent time of "enclosing markets by making preemptive occupation" has come to an end with the mature markets paying much more attention to the "quality" as well as the "quantity". The evaluation of the mass media depends upon the user's play length, coverage and the precise advertising issuance capability, resulting in that how to grab much more user's play length has become the crucial competitiveness for the internet video mass media.

The strong customer loyalty QIYI.com exhibits has been confirmed and verified again and again with several third party statistics. In accordance with the September 2010 iUserTracker statistics, QIYI.com embraces super advantages in terms of the valid browsing length per capita each day, ranking No. 1 with the online video lengths. Based upon the Quality Research Report on Online Video Mass Media compiled by the Analysys International, QIYI.com is ranked as champion in terms of the comprehensive examinations, in a breakdown, the "weighted average single play length", used for measuring the quality of the users, is higher than its peers in the same industry.

Taking the title with the user's play length is thanks to the overall and increasing development of the content and technical capabilities of QIYI.com. Through the flying half year, QIYI.com has established the most colorful original online movie content library. Based upon the cooperation relationship with China Film Group Corporation, Huayi Brothers Media Corporation, Enlight Media Group, Zhejiang Satellite TV, Hunan Satellite TV, Beijing Satellite TV and other copyright holders, QIYI.com has furnished more than 95% original high-digital movies and television shows, including but not limited to Aftershock, The Love of the Hawthorn Tree, Legend of the Fist: The Return of Chen Zhen, Triple Tap, Romance of Three Kingdoms, the new A Dream in Red Mansions, Before the Dawn, Watching the Meteor Shower Again Together, Snow Leopard, Bubble Summer.

With the increasingly serious homogeneous competitiveness for the content resources by and between the iconic online video websites, QIYI.com has built up the leading differentiated technical advantages in terms of "fluency, clarity and friendly interface" based upon the strong comprehensive technology capabilities. In August, QIYI.com issued the characteristic comprehensive technical platform, EcoMedia, to satisfy the overall requirements of the content owner, advertisers, users and online video media. EcoMedia is designed to furnish better-than-expected user experiences in terms of fluency, clarity and friendly interface, including but not limited to the video play record, hot spots, video links, light off, new interface window, and as one of the role models for other peers in the same industry. In addition, QIYI.com is popular with the users in terms of the latest terminals such as the iPad、iPhone、Andriod. The iPad, especially, has been ranked as champion in terms of video downloads, being one of the most popular free-of-charge application programs of Apple China.

QIYI.com Chief Executive Officer Gong Yu said, as for the online video websites, the user's play length displays the approval of the users for the content, product and the brand name, which, to a certain extent, made great impact upon the end customers in terms of the influential depth and intensity of the advertisements. The decisive success with the user's play length by QIYI.com expresses not only the great development potential as the first movie portal, but also the promising commercial evaluation of the long video in the days to come.

SOURCE QIYI.com