SAN FRANCISCO, May 11, 2017 /PRNewswire/ -- Join Qlik, a leader in visual analytics, at SiriusDecisions Summit on May 17, 2017 at 8:00 AM to learn how it built confidence between marketing and sales by generating pipeline that consistently converts to revenue. By employing a full funnel activation strategy with 6sense that mirrors the new SiriusDecisions Next-Generation Demand Waterfall, Qlik achieves full visibility into its buyers' journeys and is able to avoid working dead-end leads and focus on creating valuable pipeline. The session will feature Qlik Director of Global Marketing Operations Benjamin Lillie and 6sense CEO and founder Amanda Kahlow.
Benjamin will dive into the pain that B2B marketing and sales teams have historically faced of having no insight into who their next buyer is and whether marketing's leads can be trusted by sales. By shifting their global lead scoring process away from strictly profile fit to instead prioritizing engaged leads based on the entire buying committee and whether or not an account is in-market, Qlik has successfully aligned its scoring to its buyer's needs and journeys.
"We've tried simple profile fit and single person engagement scores in the past and found that those leads just weren't converting," said Benjamin. "By focusing on the complete buying committee and factoring in the element of buyer timing, we have an unmatched view of who is in-market and can prioritize accordingly. This visibility has become mission critical and allows us to spend our time on leads with a high propensity to purchase, increasing conversion rates as a result."
As a leader in the visual analytics market, Benjamin will also share how his team has leveraged Qlik's own technology to display powerful data and visualize the ROI of a full funnel activation strategy.
SiriusDecisions Summit is the premier gathering of 3,000 B2B sales, marketing and product leaders, all of whom come together to learn best practices for driving greater alignment and topline revenue growth. SiriusDecisions will feature cutting-edge research from more than 500 analyst sessions, and over 100 practitioner case studies.
Interested in learning more ahead of the Summit? Check out the ROI that other customers have witnessed with 6sense in Forrester's Total Economic Impact case study here. Attend additional 6sense sessions at SiriusDecisions Summit to hear how customers have witnessed success across the entire funnel, including increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency. Examples include:
- PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
- Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
- Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline that three other intent vendors combined
- Panasas: experienced 4x lift in account-based marketing media conversions
6sense's® mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
Qlik® is the leading visual analytics platform and the pioneer of user-driven business intelligence. Its portfolio of cloud-based and on-premise solutions meets customers' growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics, regardless of where data is located. Customers using Qlik Sense®, QlikView® and Qlik Cloud®, gain meaning out of information from multiple sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik does business in more than 100 countries with over 40,000 customers globally.
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