NEW YORK, June 21, 2017 /PRNewswire/ -- QWASI MEDIA, an industry-leading communication technology company, has launched qLOYALTY, an Internet of Things enabled solution to manage Fan Communication.
qLOYALTY revolutionizes how brands and sports teams communicate with fans using real-time data to personalize loyalty and VIP experiences. It is unique in that it uses digital listening posts like NFC, WIFI and BEACONS to create mobile experiences without fans having to download an app.
qLOYALTY sends reminders to fans about upcoming games, then welcomes them by name as they walk into events, and rewards them with points that can be redeemed for SWAG like game-worn jerseys.
Additionally, development teams are able to collect donations over mobile, advertisers can see ROI on their sponsorship messaging, and perhaps most importantly, qLOYALTY gives fans the ability to text security personnel if they see suspicious activity.
"We are excited to use new mobile technologies to elevate the fan experience, create a new type of profit center for universities, and keep fans safer as they attend events," explains founder Lara Hanson.
"Today, most organizations rely solely on Email and Social Media to drive engagement, and are not tapping into the one thing everyone has with them at all times – their mobile devices. As a former basketball player at Fordham University, I understand the challenges organizations face around fan engagement, and the opportunities mobile technology provides," Hanson continued.
Fordham Athletics, celebrated in the sports world as the home of famed football coach Vince Lombardi, revered Dodgers broadcaster Vin Scully, and home to the legendary Rose Hill gym, had been exploring new ways to increase student attendance.
With qLOYALTY, Fordham was able to launch a new program called RAM REWARDS, which in year one, increased fan engagement by 290%.
"We wanted to develop a new and exciting way to engage our student fan base. Students are always on their phones, so it was only natural for us to find a more relevant way to communicate with fans on their phones," said Mary Alice Limperopulos, Ticket Manager & Asst. Director of Marketing at Fordham University. (Watch Now)
Upon launching qLOYALTY, Fordham's fan database quadrupled, they saw a 98% retention rate and only a 2% opt out. Advertisers saw an average 12% conversion on their marketing initiatives, and for the first time Fordham was able to offer mobile inventory to its sponsors. "qLOYALTY gives us metrics to analyze our fan base, attendance habits, and, more specifically, the type of fans attending our sporting events. It was great to see these changes and watch our attendance grow exponentially," explained Limperopulos.
After three years in incubation, QWASI MEDIA has released qLOYALTY enabling brands to better communicate with their fans and they will continue to work with teams and entertainment venues to innovate fan experiences.
To learn more now: Contact QWASI MEDIA: http://qwasimedia.com/
QWASI MEDIA is a leader in communication and collaboration technology, helping global brands to build innovative customer experience. Leveraging mobile technology, qLoyalty provides a fan management & communication platform that allows marketing, fan support, advertising, and donation teams to collaborate and stay connected with fans, while driving attendance and inGame fan experiences. For more information, please visit: http://qwasimedia.com/.
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SOURCE QWASI MEDIA