NEW YORK, Jan. 21, 2014 /PRNewswire/ -- Nonprofit marketers face significant challenges at successfully integrating offline and online marketing in light of continually evolving digital options, according to a white paper by Quadriga Art, LLC, a global leader in direct marketing and creative services.
Charitable organizations steeped in a history of direct mail marketing, yet now embarking on digital campaigns, need to devise careful blueprints to maintain and build meaningful donor relationships using multiple strategies.
"The goal for charitable organizations is successfully integrating both online and offline channels and staying customer-focused," says Quadriga CEO Mark Schulhof.
By 2015, digital avenues such as social and mobile marketing are expected to influence at least 80 percent of consumers' discretionary spending. However, a recent comprehensive study on generational giving demonstrates that some donor segments still prefer offline options. This means charities can't abandon offline marketing, but instead must incorporate it into ever-evolving online strategies.
The paper discusses the impact of digital avenues on traditional marketing, and also reviews newer technologies such as Near Field Communication, remarketing, and the use of Personalized URLs.
About Quadriga Art, LLC
Quadriga Art, LLC, is a global company providing nonprofit organizations, fundraising agencies and commercial brands with innovative direct marketing campaign solutions that produce extraordinary results. For more than seventy years, Quadriga Art has helped clients raise money and create connections. The breadth of Quadriga Art's services and work spans 25 countries, and more than a billion of its direct marketing packages reach targeted prospects, donors and consumer markets annually. The company has more than 3,500 employees in offices New York, New Jersey, Maryland and Amsterdam. Honour China, Quadriga's world-class manufacturing facility, is ISO 9001 Certified. More information about the company is available at www.quadrigaart.com or by Email.
Craig Pisaris-Henderson, VeraData
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