Quality and Design for Your Heart: LUZZIBAG Women's Leather Bags

- Winning recognition overseas by adapting to trends in each country

Jan 08, 2016, 09:00 ET from LUZZIBAG

SEOUL, South Korea, Jan. 8, 2016 /PRNewswire/ -- LUZZIBAG (www.luzzibag.com), a Korean online shop, is capturing eyes of women around the world with its high-quality natural leather bags offered at reasonable prices. Operated by Kim Bong-su, 34, this designer turned CEO, sensitive to trends, launched LUZZIBAG in 2009 and has been carrying products "Made in Korea" to the global market.

"Our bags, made of natural leather and other high-end materials, became popular among customers in many countries through word of mouth," explained Kim. "Over 50% of the products manufactured by our own designers reflect the trend of each season, helping increase the quality and popularity."

One of its core strengths is that it varies the designs according to the trend in each country upon requests of foreign buyers; thus winning favorable feedback from many countries centering on mainland China, Japan, Taiwan, and other nations in Southeast Asia. LUZZIBAG is particularly in vogue in China as over 50% of total sales depend on it.

Following the growing success in the overseas market, the shop launched online sites in Chinese (cn.luzzibag.com), Japanese (jp.luzzibag.com) and English (en.luzzibag.com) using the global e-commerce platform cafe24 (www.cafe24.com) in 2013 to fully promote all LUZZIBAG products.

Major customers of LUZZIBAG are women in their 30s and 40s. For products which have an excellent competitive edge in terms of quality, design and price, the repurchase rate is quite high, topping 40%. Male customers also account for 15% of its customers as they come to the shop looking for bags to celebrate special days such as birthdays or wedding anniversaries.

The shop recently launched a shoe line alongside bags to give customers wider product options.

CEO Kim went on to say, "Lots of Korean fashion and cosmetic brands are winning popularity among customers globally, and we are making efforts to earn a reputation for LUZZIBAG in the fashion field. We will try to reach more customers through various opportunities by expanding our sales channels to the offline market."