NEW YORK, Oct. 17, 2016 /PRNewswire/ -- Quantcast, a global leader in applying the power of live audiences to digital and mobile advertising, today announced a strategic partnership with the ANA (Association of National Advertisers), the leading organization for client side marketers.
Through this newly minted relationship, Quantcast joins a prestigious list of partner organizations that work closely with the ANA to advance the marketing industry and the needs of marketers.
The partnership includes the integration of Quantcast's Real-time Advertising Academy (RTA) into the ANA's School of Marketing, and will introduce participants to the fundamentals of the programmatic ecosystem. The School of Marketing offers marketing training throughout the year for ANA members and associate members. Quantcast and the ANA will be premiering the RTA Academy workshop, "Discovering Programmatic for Real World Application," at this week's ANA Masters of Marketing Conference in Orlando, Florida.
"Programmatic is one of the greatest opportunities the advertising industry has ever seen, simultaneously allowing brands to generate superior returns and delivering more relevant and compelling advertising experiences for consumers," said Konrad Feldman, CEO and co-founder of Quantcast. "Those that embrace programmatic may enjoy the sort of competitive advantage that search offered 15 years ago, and we look forward to furthering this dialogue with the ANA and their members through the RTA Academy."
"One of our most important goals at the ANA is to provide our members with access to the best, most sophisticated and effective training tools available," said ANA CEO Bob Liodice. "It's essential that advertisers be aware of and adopt all available advances in marketing technology, and in partnering with Quantcast, we can make sure that happens."
Alongside the ANA's partnership, Quantcast's RTA Academy is also integrated into the 4A's educational programming and is approved by the IAB UK, making it a globally recognized program. To date, the Academy has trained more than 5,100 professionals throughout 320 events in nine countries. Quantcast's RTA Academy has recently expanded its program to offer an online course and certification in addition to live workshops.
"As technology continues to rapidly evolve the advertising eco-system, it is crucial that we, as marketers, remain educated on how to speak a programmatic language," said Leila Ratnani, Group Digital Director, Microsoft UK. "Quantcast's RTA Academy served as a crash course for our team to learn more about key issues and trends impacting our world today – from ad fraud to viewability – and we left the program with a more well-rounded understanding of our sector."
About the Real-time Advertising Academy
The Real-time Advertising (RTA) Academy is an educational program developed in an effort to address the knowledge gap across industry professionals to understand the language, tools and processes of the digital advertising ecosystem. To date, the RTA Academy has trained over 5,000 professionals at 300 events in 9 countries. Recognizing the widespread benefit to the industry, the RTA Academy has expanded the program to offer an online course and certification. Learn more about Quantcast's Real-time Advertising Academy at rtaacademy.com.
Quantcast is a leader in understanding real-time audiences at the intersection of commerce and culture, providing relevant advertising and actionable audience intelligence for brands and publishers. Our more than 800 employees are driven by the potential for big data to radically improve everyone's connected experiences and transform the way we all make sense of the world.
For more information, visit www.quantcast.com.