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Quantum Storey to Introduce "Operation YOU®," An Engaging New Product Line That Ushers in the First AR and VR Retail Publishing Category - VR Books - During Pepcom's 2018 Digital Experience! at CES

New children's book series combines traditional print with AR and VR to drive engagement


News provided by

The Quantum Storey Company, Inc.

Jan 05, 2018, 08:35 ET

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LOS ANGELES, Jan. 5, 2018 /PRNewswire/ -- The Quantum Storey Company, publisher of the World's First VR Book series, Operation YOU®, today announced its participation at Pepcom's Digital Experience! to be held on Monday, January 8 at the Mirage Hotel in Las Vegas. During the three-hour media event, members of the press can experience the self-directed action of this next generation of storytelling through the Operation YOU book series and the wonders of AR and VR. Operation YOU launched exclusively at all Walmart stores nationwide just before the holidays.

Continue Reading
Why Just Read a Book, When You Can Step Inside!™
Why Just Read a Book, When You Can Step Inside!™
Best Sellers Shelf at Walmart
Best Sellers Shelf at Walmart
Close up of the Shelf
Close up of the Shelf

Quantum Storey's Operation YOU books combine traditional print with AR and VR to drive immersive reader engagement, drawing young readers into stories in ways completely intuitive to them. Please see No Shelf Required.

Blending "old school" books with new AR and VR technology, Quantum Storey's new category of Virtual Reality Books revitalizes the publishing industry, and turbo charges the nascent augmented reality (AR) and virtual reality (VR) content markets.

The Operation YOU series is written in the first person and supported by augmented and virtual reality, making it the perfect medium for readers to emotionally connect with the characters and storylines in an impactful way. The first Operation YOU title, "Morning Nightmare," depicts the pitfalls and pressures experienced by children boarding the school bus.

"We are delighted to have the opportunity to showcase this next generation experience and consumer technology to members of the press at Pepcom," says J.M. Haines, founder and CEO of The Quantum Storey Company and author of the Operation YOU series. "Virtual Reality Books are transformative and unlike anything the publishing industry has seen before. As consumer habits continue to evolve, so too does the demand for something revolutionary and out of the box, and we are proud and excited to be able to deliver it with Operation YOU."

As middle readers turn the pages of the printed book, Ray, a major character in the series, invites them to download the free app, and use the included VR goggles to "Take the Quantum Leap™" and transport INSIDE the story. Once in the book, readers experience what happens in the first person, as the primary character is YOU, the reader. Dodge a snowball, will yourself to get on the school bus and find a seat, seek out courage as you learn to build trust - all through the wonders of VR.

Each Operation YOU title enables the reader to build and strengthen essential skills in a safe virtual world, so they will be more prepared to make life decisions under the demands and social pressures of the real world.

Why Just Read a Book, When You Can Step Inside!™

About The Quantum Storey Company, Inc.

The Quantum Storey Company is a woman-owned business transforming the publishing industry.  The Company has patent-pending technology that blends traditional publishing with augmented and virtual reality to create a new category: Virtual Reality Books.  The Quantum Storey Company is headquartered at historic Raleigh Studios in Hollywood, with offices in Amsterdam, Mumbai, and Seoul.   

Additional information about Quantum Storey and Operation YOU® can be found by visiting www.operationyouvr.com and www.quantumstorey.com on Facebook at Operation YOU, on Medium at Operation YOU, and Twitter @operationyouvr.

Contact:  Andy Abramson
Comunicano, Inc.
+1.858.777.9777

SOURCE The Quantum Storey Company, Inc.

Related Links

http://www.quantumstorey.com

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