Qubit Reports 282 Percent Year on Year Global Client Growth Fueled by Marquee U.S. Brands
bebe, Benetton and Calypso St. Barth Amongst New U.S. Customers Making Rich Digital Experience Management and Personalization Intelligence a Must-Have Accessory
22 Jul, 2014, 09:06 ET
LONDON and NEW YORK, July 22, 2014 /PRNewswire/ -- Major U.S. retailers are leveraging Qubit, a digital experience management (DXM) platform provider, to bolster personalization, marketing intelligence and conversion rates across eCommerce channels. Following its U.S. expansion last July, Qubit recently signed a diverse collection of popular American retailers including bebe, Benetton, b-glowing, Calypso St. Barth, Journelle, Links of London, Lolly Wolly Doodle and RocketDog. The company has reported a 282 percent year on year organic global client growth, which was largely driven by its new integrated analytics and personalization hub.
According to a May 2014 Forrester Research, Inc. report entitled "U.S. eCommerce Forecast: 2013 To 2018," online retail sales in the U.S. are expected to reach $294 billion in 2014, or approximately 9 percent of all sales in the U.S. To deftly evolve and tap into the thriving ecommerce market, Qubit's technology helps forward thinking marketers gain a deeper understanding of customer data to optimize the customer experience based on insights and intelligence.
"We're excited to embark on a new path with Qubit as our guide to the personalized web," said Erik Lautier, Executive Vice President & Chief Digital Officer at bebe. "Just as our designs fit the unique personalities of our customers, so too should the look and feel of their omni-channel journey. Qubit gives us the flexibility and power to meaningfully digest customer data and break down the barriers that typically exist between brands and customers."
Qubit works with some of the world's leading eCommerce businesses, including Topshop and Staples, and has also recently added reputable U.K. clients such as Hackett and My-Wardrobe. Last month, the company launched its next-generation suite of digital intelligence applications, built on top of a sophisticated data model to deliver omni-channel personalization with pinpoint accuracy and immediacy. The platform also allows marketers and eCommerce professionals to instantaneously measure the incremental uplift in revenue, considerably shrinking the lengthy and costly identification and implementation process.
To further support the company's rapid growth, Qubit has appointed Sefton Cohen as General Manager of North America. In this role, Cohen is responsible for building and spearheading commercial teams while cultivating the company's revenue, account acquisition and margin growth objectives.
"2013 to date represents a substantial step forward for the company as we welcome new clients and industries while expanding our market footprint," said Graham Cooke, CEO of Qubit. "Our completely organic sales growth includes notable global brands, marking the strong U.S. headway we've made just shy of a year. We continue to innovate our DXM hub, offering machine learning and processing techniques to rapidly boost conversions, interpret customer's purchasing behaviors and create a visionary roadmap in which companies can strategically invest."
Qubit is a Digital Experience Management hub designed to help modern ecommerce professionals drive conversions, boost lifetime value and increase customer satisfaction. To do this, Qubit collects huge amounts of data about users' interactions while enabling marketers to deliver personalization strategies that really impact the bottom line.
The company's suite of products brings together visitor analytics, web intelligence, AB testing and personalization within a single integrated platform, grounded on strong data foundations. The integration of technologies allows marketers to optimize and test websites in real time, without the need for specialist IT resource.
Qubit places great importance on reporting accurate conversion uplifts and validating the efficacy of other third party technologies. This intellectual rigor ensures clients focus their testing strategies on tackling key opportunities whilst delivering sustained ROI throughout the business. Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York.
Qubit works with some of the world's leading ecommerce businesses, including TopShop, Staples, John Lewis, Farfetch and bebe. The company received $7.5 million funding from Balderton Capital in December 2012.
Qubit combines data and intelligent applications to deliver end-to-end personalization, whilst unifying teams and creating the perfect platform on which businesses can develop their own IP.
Qubit show marketers the best areas for optimization and web personalization, whilst giving them the tools to be quick on their feet.
Qubit deliver strategies that lift bottom line and run large parts of their clients' sites 'always on', whilst validating the efficacy of other third party technologies
MWW for Qubit
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1 Deloitte Study:http://www.cnbc.com/id/101611505
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