QVC Founder Launches Customized Hair Care Formulas and Shopping Experiences

PHILADELPHIA, Oct. 17, 2017 /PRNewswire/ -- Just months after the introduction of Cloud 10 Customized Hair Care for the Millennial consumer, QVC founder and ProfilePro Co-CEO Joe Segel announces the launch of HairRx Advanced Hair Care, dedicated to fulfilling the hair care customization needs and shopping preferences of women ages 30 and up.

"Women in their thirties, forties and beyond seek customized beauty solutions," says Segel. "They have different hair care challenges and goals than their Millennial counterparts. HairRx provides the ultimate customization experience that instantly matches each hair profile to the ideal shampoo and conditioner formulas, including scent and lather preferences."

"While research shows that customization in the beauty sector is desired by all generations, women in their thirties have different shopping habits than Millennials," explains Ellen Langas, ProfilePro Co-CEO. "With the addition of HairRx Advanced Hair Care, we are now offering customized hair care solutions for all ages and needs."

HairRx gives customers the ability to customize their shampoos and conditioners by identifying their key hair care goals, lather preference and scent selection, including citrus, coconut, jasmine, lavender and vanilla.

HairRx is scheduled to launch on QVC.com in late 2017. Both HairRx and Cloud 10 Hair Care were developed by ProfilePro LLC, a multichannel brand development company.

How it works: HairRx customers answer a short series of questions online that are focused on their unique hair care goals, scent and lather preferences. Individual profiles are instantly matched to shampoos and conditioners drawn from one of the industry's most comprehensive inventories of 165 formulas. HairRx also offers a broad assortment of styling and finishing formulas. HairRx customers may also choose from eight different HairRx Home Hair Salon^TM sets, which offer curated collections of shampoos, conditioners and styling formulas in attractive organizers.

About ProfilePro LLC
Founded in 2014, ProfilePro LLC is a pioneer in customized and personalized hair care. The ProfilePro family of brands includes Cloud 10 Customized Hair Care, HairRx Advanced Hair Care, and ProfilePro Home Hair Salon sets. Visit: www.hairrx.com and www.cloud10hair.com

About Joe Segel:
Joe Segel, Co-CEO of ProfilePro, is one of the nation's earliest successful "serial entrepreneurs." He has created more than 20 businesses — most notably The Franklin Mint and QVC®. As co-founder and an investor in ProfilePro, Segel is driving forward the concept of customized hair care at retail.

QVC, Inc., QVC, the Q and Q Ribbon Logo are registered service marks of ER Marks, Inc. and QVC, Inc.

Contact: NouSoma Communications, Inc., 610-658-5889
Kristen Stewart, [email protected], cell 215-508-3004
Jennifer Thomas, [email protected], office 239-288-7483
ProfilePro, [email protected]

SOURCE ProfilePro, LLC