QVC Rules the Runway at New York Fashion Week

WEST CHESTER, Pa., Sept. 6, 2011 /PRNewswire/ -- QVC is once again hitting the runway in full force this fall, returning to the city to celebrate New York Fashion Week. The leading multimedia retailer is scheduled to broadcast live from SoHo, with a star-studded lineup of celebrities, stylists and designers unveiling some of this season's hottest ready-to-wear looks.

As the exclusive multimedia retailer of Fashion's Night Out (FNO), QVC will open its doors to the public on Thursday, September 8 at 6 PM (ET) in celebration of FNO. Attending guests will experience an interactive multimedia shopping experience, see their favorite personalities, including Heidi Klum, Isaac Mizrahi, Melania Trump and Kris Jenner, receive expert style tips from the likes of Lori Goldstein, Marc Bouwer, Dennis Basso and Cristina Ehrlich, and enjoy giveaways and exclusive offers. An entire area will be dedicated to QVC beauty, offering makeup and skincare consultations as well as showcasing high-tech beauty devices from brands including Laura Geller, MAKE UP FOR EVER, T3, Dr. Gross, Tria, OleHenriksen, tarte, TEMPTU, Bare Escentuals and Clarisonic.

During the event, QVC will showcase special FNO programming with a live broadcast - Fashion Night's Out (SM) – Live from New York at 9 PM (ET), featuring the debuts of WILDLIFE by Heidi Klum, Kris Jenner Kollection and CE by Cristina Ehrlich. Established QVC designers including Lori Goldstein, Marc Bouwer, Amrita Singh and Melania Trump are also scheduled to present new pieces during the show.

QVC's NY Fashion Week event continues Friday, September 9 at 11 PM (ET) with a live broadcast from the SoHo location unveiling new designs from Dennis Basso, Camila Alves, as well as the latest collection from iconic Hollywood stylist Rachel Zoe, who has additional programming throughout the day on Saturday. It all concludes with the Mercedes-Benz Fashion Week – Live from New York broadcast on Saturday, September 10 at 10 PM (ET). A live runway show will feature new collections from Mizrahi, the Kardashians, Bradley Bayou, and an encore appearance by Klum.

"We are thrilled to, once again, bring the excitement of Fashion's Night Out and Mercedes-Benz Fashion Week to our viewers," said Claire Watts, CEO, QVC U.S. "With a star-studded list of celebrities and designers as well as access to exclusive behind-the-scenes content, this is one programming event that shoppers won't want to miss."  

MAKE UP FOR EVER, the go-to brand for beauty professionals and makeup enthusiasts around the world, will be creating the looks for both QVC's FNO and Mercedes-Benz Fashion Week broadcasts, and will offer a two-piece smoky metallic eye kit for viewers to purchase.

During all three broadcasts, QVC will once again lend its support to the Council of Fashion Designers of America (CFDA) in its fight against breast cancer by offering Vogue-designed FNO merchandise created especially for QVC. Net proceeds from the sale of these items, sold exclusively through QVC, will benefit "Fashion Targets Breast Cancer," the charitable initiative of the CFDA Foundation, Inc.  

It's all part of QVC's 25th anniversary celebration, 25 to Watch, highlighting the most engaging moments of the 2011 programming calendar.  For more information, visit www.qvc.com/fashionsnightout.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

ABOUT FASHION'S NIGHT OUT

Fashion's Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry's economy during the recession. On September 8, 2011, in response to overwhelming demand, Fashion's Night Out will return to New York City and over 100 cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit www.fashionsnightout.com, or join us on Facebook and Twitter (@fnonyc, #FNO).

SOURCE QVC, Inc.