SUMMER CAMP IS PEAK TIME FOR HEADLICE INFESTATIONS
ONE IN EVERY 14 CANADIAN HOUSEHOLDS WITH CHILDREN HAD AT LEAST ONE INFESTATION IN PAST 12 MONTHS
TORONTO, June 12, 2012 /CNW/ - The following B-Roll is available at the listed times and coordinates:
|DATE OF FEED:||Wednesday, June 13|
|TIME OF FEED:||11:00 am - 11:30 am EDT|
|| ANIK F2C/3B
TELESAT C-BAND U/L
Downlink Freq: 3820 Vertical
Health Canada has approved NYDA®, a new and revolutionary pesticide-free treatment for head lice, for adults and children aged two years and older. NYDA kills head lice, eggs and larvae by asphyxiation in 58 seconds and has a proven efficacy rate of 97.2%. Most existing treatments contain pesticide that does not kill all the eggs, leaving them to cause recurring infestations.
B-roll footage includes:
- Interview with Dr. Jeff Donovan, dermatologist specializing in diseases of the hair and scalp
- Interview with Nirmala Fernandes, mother of child who had recurring head lice infestations prior to treatment with NYDA
- Doctor examining child's hair and scalp for head lice
- Animation of head lice infestation, egg laying, and NYDA mode of action
STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Norma Meneguzzi Spall, HealthComm — (416) 209-1216
British Columbia: Ellen Woodger, HealthComm - (416) 483-2358
For technical information DURING the satellite feed please contact CNW at [email protected] or (416) 863-5612.
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