R3:JLB Names Three Industry Veterans to Global Posts

Oct 25, 2010, 08:00 ET from R3:JLB

CHICAGO, Oct. 25 /PRNewswire/ -- Client-Agency relationship consultancy R3:JLB announced three executive appointments designed to strengthen its global operations. R3:JLB was formed earlier this month when Jones Lundin Beals merged with Asia-based consultancy R3—forming the first-ever global consultancy specializing in helping marketers improve the value and performance of their agency relationships.

"Like most global marketers, R3:JLB is seeking maximum improved global efficiency and effectiveness," says David Beals, CEO of R3:JLB. "With these three appointments we have the senior talent in place to deliver a consistent, best-in-class, multinational approach to help our clients identify, pay and reward the best agencies."

Mary Conrad has been named Managing Director, North America, a new position reporting to Beals. Conrad will be responsible for leading the company's operations in North America. Conrad joined R3:JLB in 2002, serving most recently as General Manager of the Chicago office. She's led projects for a wide range of marketers including: Discover Financial Services, Levi Strauss and Merisant. Conrad came to R3:JLB from Peapod where she served as Vice President of Marketing.

Kim Kilchenmann has been named Global Business Director, a new position reporting to R3:JLB's leadership team. Kilchenmann will be responsible for growing the company's global client business as well as coordinating the multinational office efforts for global projects. Kilchenmann came to R3:JLB from Draftfcb where she served as Senior Vice President, Group Management Director responsible for leading global businesses SC Johnson, Haier, and Diners Club International.

Rosario Cuellar joined the R3:JLB team to serve as Senior Consultant, Latin America. Cuellar is based in Miami, FL, and will be responsible for managing projects in Latin America on behalf of R3:JLB.  She is the founder of Integra Marketing, a leading Hispanic marketing firm she will continue to operate. Cuellar has created Hispanic marketing programs on behalf of clients like Coca-Cola, Royal Caribbean and Miller Brewing Company. Prior to establishing Integra, Cuellar served as Director of Advertising and Communications, Latin America for Motorola.


R3:JLB is a global consulting firm that specializes in helping companies find, compensate and productively manage marketing communications agencies. Its core services include: Agency Search and Selection, Agency Compensation, Agency Performance Management. R3:JLB has worked with eight of the top-20 global marketers. For more information, visit www.r3jlb.com.