Rabbit® Celebrates 15th Anniversary as Leading Wine and Barware Brand
Launches Limited Edition 15th Anniversary Wine Opener In Celebration
SEATTLE, Aug. 23, 2016 /PRNewswire/ -- Fans of Rabbit® brand, which redefined the way we open wine and best known for its iconic Original Corkscrew, have one more reason to toast this summer. In celebration of 15 years, the design team at Rabbit has introduced its newest innovation, the Aero Wine Opener.
Known as the "Aero," the newest corkscrew in Rabbit's latest collection uses air pressure to open bottles of wine in only seconds. With the simple act of raising and lowering the opener's lever, the category changing corkscrew removes both natural and synthetic corks from wine bottles while keeping them completely intact. A stunning stainless-steel construction makes the Aero an elegant addition to any home bar, while its silicone grips make it comfortable and easy to use. With the debut of the Aero Wine Opener, Rabbit continues to confirm its place as a category leader and creator of first of its kind products.
"Design is at the heart of all of our accessories and this product exemplifies how far we've come in 15 years," says Rabbit Brand Manager, Krista Sherman. "Like its predecessor, the Rabbit Aero Wine Opener will allow our customers to continue celebrating and become a must have item providing not only a functional but also beautiful tool for at home bars."
Following an acquisition by Taylor Precision Products in 2013, the Rabbit line has expanded from the original corkscrew to now include an extensive line of wine and bar accessories like the freezable whiskey and beer glasses, an automatic electric corkscrew and a push muddler.
The Rabbit Aero Wine Opener will exclusively be available at Williams-Sonoma starting August 1st for $74.95. The release of the Aero will be followed by additional new Williams-Sonoma-exclusive products including a Stainless Steel Electric Corkscrew, Aerator, Bottle Stoppers, Growler, Winged Corkscrew, and Stainless Steel Electric Preserver.
For more information, please visit www.rabbitwine.com.
ABOUT RABBIT®
Founded in 1983, Rabbit, Inc. is the leading North American marketer of wine accessories and barware—including corkscrews, decanters, aerators, wine preservers, cocktail shakers, citrus juicers and bar tools. Rabbit products have wide distribution. They are sold, primarily under the nationally advertised Rabbit® and Houdini brand names by department stores, big box retailers, wine & liquor stores and online merchants. Retailers and consumers look to Rabbit for innovative products and the company continues to deliver year after year—starting with the Original Rabbit corkscrew and more recently with Rabbit Automatic Electric Corkscrew and the Rabbit Freezable Whiskey Glasses. In 2013, Rabbit was acquired by Taylor Precision Products, the leading North American marketer of consumer and food service precision measurement products. This combination further enhances Taylor's capability to offer the most meaningful brands and products to retail trade partners and builds a strong cornerstone addition to Taylor's growing portfolio of companies. Taylor is building upon the sales, marketing and product design capabilities that have been the hallmark of Rabbit's success. For additional information about Rabbit, please visit RabbitWine.com.
Contact: Liz Rigolosi
Lippe Taylor
212.598.4400 ex. 193
[email protected]
SOURCE Rabbit, Inc.
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