Rachael Ray and Ziploc® Brand Bring a Fresh Outlook to Mealtime Solutions in the New Year

RACINE, Wis., Jan. 5, 2012 /PRNewswire/ -- According to the Ziploc® Fresh Eating Survey(1), 81 percent of Americans said they were looking for more ways to incorporate fresh ingredients into their family's meals, yet only 46 percent of Americans responded that they eat foods containing fruits and vegetables every day.

(Photo: http://photos.prnewswire.com/prnh/20120105/CG30282-a) 
(Photo: http://photos.prnewswire.com/prnh/20120105/CG30282-b) 

Ziploc® Brand, the leader in food and home storage solutions, and best-selling author and TV personality Rachael Ray(2), know that Americans need more remedies for eating fresh foods and have partnered to create the Great American FreshOver™ Project, a two-year initiative that will help Americans take a fresh look at their diets and conquer the daily battle between convenience and nutrition at the dinner table(3).

"My goal has always been to help busy moms get back in the kitchen by offering simple mealtime solutions," says Rachael Ray, who is best known for her quick and value driven meals. "I'm thrilled to be partnering with the Ziploc® Brand on this program to teach moms how easy it is to incorporate fresh ingredients into their family's favorite meals and store fresh on-the-go snacks in Ziploc® Brand products."

Together, Ziploc® Brand and Rachael Ray will give America's favorite foods a "freshness makeover" and challenge families to do the same to their meals by beginning FreshOver™ Projects right in their own kitchens.

"As a family company, SC Johnson understands how important nutritious family meal planning is today, particularly in this challenging, fast-paced, convenience-packed world," says Kelly Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability. "We are proud to be bringing the FreshOver™ Project to the masses, demonstrating SC Johnson's commitment to making eating fresh foods easier for busy families."

FreshOver™ Project - A Click Away

From freshening up family favorites like mac 'n' cheese to making healthy, quick snacks like yogurt parfaits and veggies and dip, the FreshOver™ Project will provide families the tools they need to keep their diets full of fresh, healthy foods every day. Families can jumpstart their own FreshOver™ Project in a variety of ways:

• "Like" the Ziploc® Brand Facebook page, which offers FreshOver™ tips, along with suggestions on how a variety of Ziploc® Brand Containers and Bags can make it easy for families to makeover their meals and incorporate more fresh and nutritious foods into their daily diets.
  • Download the free, customizable FreshOver™ Recipe Guide at Facebook.com/Ziploc, which is full of Rachael Ray's quick, nutritious and simple solutions to eating fresh.
  • Track their FreshOver™ Project on Facebook, watch exclusive videos and tips from Rachael Ray, and enjoy prizes, Ziploc® Brand coupons and more.
  • Test their food-prepping skills against Rachael Ray in the Cooking Chops game, with $250 worth of instant prizes given out daily as levels are completed; fans that complete all five levels will be entered for a chance to win a $5,000 grand prize.
• Learn from other families how to achieve FreshOver™ success.
  • Ziploc® has partnered with five mom bloggers, the FreshOver™ Insider Five, to chronicle their FreshOver™ Projects online, including This Mama Cooks, Reluctant Entertainer, Mom Generations, Savoring the Thyme and Picky Palate.
  • Fans can visit the Ziploc® Brand Facebook page and the bloggers' personal Twitter pages and blogs to get a taste of how other moms have "freshed over" their snacks and meals.
• Use Ziploc® Perfect Portions™ Bags, launching in select stores in January 2012, which allow families to quickly store and freeze bulk foods and individual portions of poultry, meat, cookie dough and more with three easy steps:
  • Place hand in Ziploc® Perfect Portions™ Bag and pick up desired serving size
  • Turn bag inside out and fold and press air out of the bag to create one portion
  • Put individual bags in a gallon-sized Ziploc® Brand Freezer Bag to freeze and use at a later date

Bringing FreshOver™ to Every Family

As part of the FreshOver™ mission, Ziploc® Brand will make a donation to Rachael Ray's nonprofit organization Yum-O®!, which brings fresh and healthy foods to families across the country. Families can support the cause by "pledging" to start their own FreshOver™ Project and by downloading the free, customizable FreshOver™ Recipe Guide at Facebook.com/Ziploc. With every download, up to a maximum of 50,000 downloads, between 1/1/12 and 12/31/13, Ziploc® Brand will make a $1 donation to the organization on the fans behalf, for up to a maximum $50,000 donation. To further support Yum-O®!, Rachael Ray and Ziploc® will donate an additional $200,000 during the same time period, no matter how many guides are downloaded.

Ziploc® Brand Bags and Containers

Available in a variety of sizes, shapes and seals, Ziploc® Brand Bags and Containers offer families a variety of smart, quality food storage solutions to help moms easily FreshOver™ meals, prepare on-the-go snacks with fresh ingredients and extend the freshness of leftovers. Ziploc® Brand products are available in grocery, mass merchandise and drug stores nationwide at suggested retail prices ranging from $1.09 to $4.59.

For information on Ziploc® Brand products and to learn how to start a FreshOver™ Project, visit the official Ziploc® Brand Facebook Fan Page at Facebook.com/Ziploc.

(1) The Ziploc® Fresh Eating Survey was a meta-analysis survey of 4,500 responses conducted by Sperling's "Best Places" between November 15-18, 2011. The national results of this study have a margin of error of plus or minus .4 at the 95 percent level of confidence.
(2) Spokesperson for Ziploc® Brand
(3) Iconoculture study "Time is Crunched with Family Dining"

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

CONTACT
Jam Stewart
262-260-2440
[email protected] 

Ashley Papanikolas
312-297-6906
[email protected]
 
WEB ADDRESS
www.scjohnson.com
www.Facebook.com/ziploc  
www.ziploc.com
www.rightathome.com 

SOURCE SC Johnson