Rachael Ray™ Nutrish® Launches Second Annual Furever Home Donation Program to Support and Raise Awareness of Animal Rescue
PITTSBURGH, Oct. 5, 2018 /PRNewswire/ -- October is National Adopt a Shelter Dog Month, and Super premium pet food brand, Rachael Ray™ Nutrish® announced today that it will celebrate this month-long event with a special donation campaign entitled, the Rachael Ray™ Nutrish® Furever Home Donation Program. This promotional program is designed to raise awareness of animal rescue and help shelter pets find the homes they deserve, while offering consumers an opportunity to spur donations from the brand to support animal rescue efforts.
During the month of October, for every "share" or "like" of Facebook® or Instagram® posts supporting the Rachael Ray Nutrish Furever Home Donation Program, the brand will donate one dollar to be evenly divided between two animal organizations, up to a maximum total donation of $100,000. The two organizations that will be supported are Big Dog Ranch Rescue, the largest no-kill dog rescue in the Southeastern United States located in Loxahatchee, Florida; and North Shore Animal League America, the world's largest no-kill animal rescue and adoption organization.
"The Nutrish Furever Home campaign was inspired by our unwavering commitment to supporting animal rescue and acting as a champion for pets everywhere," said Annina Silverman, Director of Marketing for Rachael Ray Nutrish. "That's why a portion of proceeds from each sale of Nutrish is donated to the Rachael Ray Foundation™, which helps animals in need throughout the United States. Through June 2018, the Rachael Ray Foundation has donated more than $27.5 million to organizations that do good for animals, Ms. Silverman concluded."
Rachael Ray Nutrish super premium wet and dry foods for dogs and cats are made with real, simple, wholesome ingredients, including real meat and added vitamins and minerals, and never contain any artificial flavors or poultry by-product meal. To learn more about the Rachael Ray Nutrish Furever Home Donation Program, visit https://nutrish.com/fureverhome.
About The J.M. Smucker Company
For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker's®, Folgers®, Jif®, Dunkin' Donuts®, Crisco®, Café Bustelo®, R.W. Knudsen Family®, Sahale Snacks®, Smucker's® Uncrustables®, Robin Hood®, and Bick's®. In pet food and pet snacks, its brands include Rachael Ray™ Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, and Nature's Recipe®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit jmsmucker.com.
The J. M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Dunkin' Donuts® is a registered trademark of DD IP Holder LLC, and Rachael Ray® is a registered trademark of Ray Marks Co. LLC.
Dunkin' Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.
Media Contact: Samantha Bridger: 724-272-1757
SOURCE Rachael Ray Nutrish
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