Rachelle Boyer Joins Scales Advertising - Seattle

SEATTLE, Aug. 15, 2011 /PRNewswire/ -- Scales Advertising announced that Rachelle Boyer has joined the agency as a senior account executive, and she will be based in Seattle. Boyer was most recently with FarrOutdoors, Inc. of Temple, Texas.

While with FarrOutdoors, Boyer honed her expertise in outdoor product marketing. She shares a profound interest for the great outdoors with Scales President Walt Larsen, a highly regarded marketing expert in the hunting products industry. Last year, after learning of Larsen's reputation, Boyer traveled to Scales' St. Paul, Minn. headquarters to seek his counsel. Shortly thereafter, a working relationship was borne as they rebranded and re-launched a hunting product using traditional and electronic marketing strategies.

Together, Larsen and Boyer identified an opportunity to expand Scales Outdoor Group's reach by cultivating new clients on a national basis. Boyer will be based in Seattle where she will focus her expertise on helping early-stage companies successfully launch new products. She will also work with companies that need an updated identity to compete in the digital marketplace.

About Scales

Scales Advertising is the 14th largest agency in the Twin Cities, serving B2B and B2C clients, such as Hayward Pool Products, C.H. Robinson, Capital Safety, Wagner SprayTech, 3M, Yeti Coolers, Cuddeback and Field Logic, for more than 35 years. For additional information, visit www.scalesadvertising.com or call Patty Schneider, New Business Director at 651-251-6040.

SOURCE Scales Advertising