RAD Debuts Distributed NFV with Enhanced Service Assured Access Solutions

TEL AVIV, Israel, September 17, 2013 /PRNewswire/ --

Benefits of Virtualization at Customer Premises to be Highlighted at Major Carrier Ethernet & SDN Events in Europe and the U.S.

RAD announced today that it will be introducing enhanced Service Assured Access Solutions with Distributed NFV at Ethernet & SDN Expo 2013 in New York, at Ethernet World 2013 in Prague and at Broadband World Forum in Amsterdam.

RAD will share with industry leaders its vision of how virtualized functions at the customer premises along with Service Assured Access based on dedicated Layer 2/3 demarcation capabilities will accelerate service deployments and network upgrades, leading to increased revenue opportunities and lower TCO.

"Distributed NFV's capabilities will broaden the scope of Service Assured Access for Ethernet and IP networks, and, therefore, is the next logical step in its evolution," Dr. Yuri Gittik, head of strategic marketing at RAD, states. "The notion of NFV architecture being just a centripetal force that relocates functionality from a customer site to the network is not the complete picture," he continues. "Ideally, virtualized functions should be located where they will be both most effective and least expensive, which means NFV should have the option to return to the customer site," he explains. "These two virtualization trends should be complementary and not be the networking equivalent of two ships passing in the night."

Dr. Gittik will speakon Wednesday, October 2 at the Ethernet & SDN Expo in New York. He will address Distributed NFV in a panel discussion titled "Realistic Near-Term and Longer-Term Dynamic Services and Applications Enabled by Carrier SDN and NFV."

At Broadband World Forum, RAI Center in Amsterdam, Dr. Gittik will appear in a panel session titled "Re-Architecting and Eliminating Complexity in the Network." The interactive discussion takes place on Wednesday, October 23, and is part of the session Virtualization and the Cloud: Service Agility and Network Virtualization.

On Tuesday, October 1 at Ethernet World in Prague, Ilan Tevet, head of the service provider line of business at RAD, will discuss "Working with Old and New Services," outlining best practices for operationally and financially sound migration to next generation network, as well as for a seamless introduction of new services.

RAD customers include operators and service providers such as Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Claro, Deutsche Telekom/T-Mobile, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Telefónica, Telekom Austria, TeliaSonera, Telstra, Telus, Verizon, and Vodafone.

About RAD

RAD Data Communications provides Service Assured Access solutions that reduce operational complexity and improve service profitability for retail, wholesale and mobile service providers, as well as evolutional migration solutions for service providers and power and transportation utilities, facilitating a smooth, secure and cost-effective transition to packet-based networks. RAD's multi-faceted in-house technology embraces OAM and performance management; service assurance; traffic management; fault management; synchronization and timing over packet; TDM pseudowire; ASIC and FPGA development; hardware miniaturization; and SFP form-factor solutions. The company's installed base exceeds 12,000,000 units and encompasses more than 150 service providers around the world, as well as scores of power utilities, transportation systems and government institutions. RAD is active in industry standardization bodies such as the Broadband Forum, IETF, ITU, MEF, and NFV ISG.

RAD is a member of the $1.2 billion RAD Group of companies, a world leader in networking and internetworking product solutions.

RAD Data Communications site: http://www.rad.com

Twitter: http://twitter.com/RADdatacomms

Press Contact
Bob Eliaz, RAD
+972-3-6458134
[email protected]

SOURCE RAD Data Communications Ltd.