CHICAGO, March 29, 2017 /PRNewswire/ -- Today marks National Little Red Wagon Day, a holiday initiated by the iconic toy brand Radio Flyer to celebrate 100 years of outdoor play and imagination. The holiday also marks the kick off of Radio Flyer's centennial celebrations taking place throughout the year.
Radio Flyer began in Chicago in 1917 after skilled cabinet-maker Antonio Pasin immigrated to America from Italy and began manufacturing phonographs on the near west side. He also created wagons to carry materials, and after some time it was the wagons that began to take off. Following Radio Flyer's exhibition at the 1933 Chicago World's Fair, the brand became a household name. Today, more than 100 million Radio Flyer toys have been sold worldwide to generations of families.
"My grandfather's dream was to bring joy to every boy and girl," said Robert Pasin, chief wagon officer and grandson of founder Antonio Pasin. "I feel so proud that 100 years later, Radio Flyer continues to be a timeless symbol of childhood imagination and has grown into the most loved brand for kids' wheels in the world."
While Radio Flyer is best known for the little red wagon, it is also the number one brand in tricycles and makes more than 100 types of toys including scooters, ride-on toys and battery-operated vehicles.
To celebrate the spirit of adventure and imagination inspired by Radio Flyer products, the brand created the first ever travel agency for kids, Radio Flyer Adventure Travel. The idea was inspired by the act of make-believe and the creativity that inherently lives in every child, giving kids an experience that brings their imagination to life. At Radio Flyer Adventure Travel, kids were greeted by travel agents who helped them dream up a destination they would love to explore, and then pick the perfect Radio Flyer vehicle to transport them there.
For 100 years, Radio Flyer has inspired kids to use creativity to forge new adventures, explore new spaces and make believe. This unique travel agency brings the fantastical to life and reminds kids that Radio Flyer products are ready to go wherever their minds take them.
Celebrations will continue throughout the year and include events, sweepstakes for Radio Flyer fans, a children's book and exciting new product launches.
For more information about Radio Flyer's 100th anniversary, visit http://www.radioflyer.com/celebration.
About Radio Flyer
Radio Flyer, Inc., maker of the famous and beloved Little Red WagonTM is the world's leading producer of wagons, tricycles, pre-school scooters and other ride-ons. Radio Flyer has more than 100 award-winning products available in 25 countries. Since 1917, the family-owned company has created icons of childhood, building a legacy of high quality, timeless and innovative toys that spark the imagination and inspire outdoor, active play. Radio Flyer wheels have carried, hauled and fueled more kids' play and adventures than any other ride on toy. Radio Flyer has received numerous awards, including "Best Places to Work" by Fortune, "Top Small Workplaces," by The Wall Street Journal and "5000 Fastest Growing Companies in America," by Inc. For more, information visit www.radioflyer.com.
312 929 0514
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/radio-flyer-rolls-into-100th-anniversary-on-national-little-red-wagon-day-300431157.html
SOURCE Radio Flyer, Inc.