SAN FRANCISCO, May 9, 2016 /PRNewswire/ -- Radius, the leading business-to-business predictive marketing platform, today announced that its SaaS solution is integrated with Marketo, Inc.'s Engagement Marketing Platform. This integration helps B2B marketers identify their most promising segments of customer and prospect records, discover net-new opportunities within those segments and seamlessly deploy those opportunities to Marketo. Radius will debut the integration at the Marketing Nation® Summit in Las Vegas on May 9-12, 2016.
Radius now also delivers predictive scoring, which empowers B2B marketers to prioritize their inbound demand, accelerate delivery of their best leads to sales, nurture remaining leads with personalized content and optimize marketing spend based on which channels produce the best leads.
Today, B2B marketers struggle to prioritize an overwhelming number of leads, gain actual insight into those leads and find new prospects that are likely to convert into customers at an acceptable rate. The Radius integration with Marketo solves these challenges by leveraging predictive analytics.
"Our integration with Marketo is the latest advancement in our focus towards building a platform for today's revenue-driven marketer," said Arup Banerjee, senior vice president of product management at Radius. "Marketers rely on Marketo every day to automate their marketing functions. By enabling joint B2B customers to deploy directly to Marketo and leverage our data science capabilities with predictive scores, we're streamlining workflow and taking the guesswork out of the automation process. This allows marketers to make smarter, faster decisions that drive growth and results. The Marketo ecosystem is an integral tool for B2B marketers and we're excited to partner with such a forward looking company to bring the best capabilities to marketers today."
A recent survey conducted by Forrester found that the B2B marketers using predictive analytics are twice as likely as non-users to outperform revenue growth targets. Integrating Radius with Marketo creates even greater opportunities for marketers to grow the top of the funnel, prioritize the right leads and segments and target the best prospects with relevant messaging and outreach.
"We are excited to have Radius integrate with the Marketo Marketing Engagement Platform through our LaunchPoint® partner ecosystem," said Lou Pelosi, senior director of LaunchPoint. "The Radius platform integration expands the best-of-breed solutions available to our customers to help them innovate, grow and deliver impactful business results through predictive marketing."
Powered by the real-time Radius Business GraphSM, Radius bridges the gap across data, customer insights and execution allowing marketers to quickly assess the viability of markets and campaigns, ultimately leading to shorter sales cycles and a higher percentage of closed deals. Now with Radius scores, prospects are ranked according to account signals such as product technologies in use, social presence, firmographics, recent trigger events and third-party indications of intent to purchase.
"Radius was one of the quickest integrations out of our entire marketing tech stack, and it provided an immediate value add," said Nick Bhutani, director of customer acquisition at Booker.
With this integration, B2B marketers can use Radius to address use cases throughout the entire marketing funnel. Radius now provides:
Insights that inform go-to-market strategy
Segmentation of records within Marketo based on marketers' ideal customer profiles
Net-new prospects that marketers can add directly to Marketo
Predictive scoring of existing and new inbound leads, which can be used for accelerating delivery of the best leads to sales and targeting the remaining leads with nurture campaigns
Radius also integrates with Salesforce and Facebook. You can learn more about Radius' integrations here.
About Radius Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the real-time Radius Business GraphSM, which draws on 50 billion external signals on over 18 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management and marketing automation systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit www.radius.com.
About Marketo Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.