Rado Shines at Malan Breton's Fantome at New York City Fashion Week
WEEHAWKEN, N.J., Sept. 14, 2011 /PRNewswire/ -- Rado, the pioneering Swiss watchmaker known for its unique design aesthetic and innovative use of high-tech ceramic, turned heads yesterday at clothing designer Malan Breton's runway show, Fantome, which was part of New York City Fashion Week at Lincoln Center.
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Each of the 33 models in Fantome who wore Mr. Breton's exclusive fashion designs down the runway also donned an eye-catching Rado timepiece to complete their stunning, one-of-a-kind look.
Rado timepieces that made their way down the runway were the new Rado True Thinline - the thinnest high-tech ceramic watch in the world –Rado Sintra, Rado Integral, Rado D-Star and the iconic Rado Ceramica.
Matthias Breschan, President of Rado, who attended the show said, "We are proud to be working with Malan, because like Rado, he celebrates the blend of high-quality materials, ground-breaking designs and a distinctive point of view."
Having won more than thirty design awards for its unmatched style, Rado is highly-regarded in both the watch and design industries. A pioneer in the watch world, Rado has a distinct ability to take ordinary materials like hard metal or high-tech ceramic and turn them into stunning, unforgettable timepieces.
Mr. Breton, who is known for his signature detailing and fabrics, shares Rado's passion for using various materials and techniques in new and different ways in order to create something uniquely beautiful. During the show, Mr. Breton introduced designs with the sheer, flowing movement of ethereal beings – using Saville row tailoring and signature fabrics such as Silk in weaves of organza, chiffon, gazaar and Chinoise metal weave.
About Rado
Rado's visionary drive has led to unending innovations in the use of high-tech materials. Foremost among these is high-tech ceramic, whose exceptional characteristics have long been recognized. Rado pioneered the use of high–tech ceramic in the watch industry 25 years ago. Today it is the material of choice for nearly all the Rado Collections. Its extreme light weight, scratch-resistant, hypoallergenic features and unique capacity to absorb the body's heat allows Rado to deliver the ultimate in luxury- absolute comfort.
Unlimited Spirit. RADO.
SOURCE Rado
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