Rainforest Cola Launches in Rexam SLEEK™ Cans

CHICAGO, Jan. 13, 2011 /PRNewswire/ -- The new year brings new resolutions often focused on establishing a healthier lifestyle. Consumers looking for a beverage to help them do just that now have a great new choice – Rainforest Cola.

(Photo: http://photos.prnewswire.com/prnh/20110113/CG29674)

This unique 100 percent natural, antioxidant soft drink with real cola taste is the first of its kind, carving out a new category in the beverage industry. Available now in 12 oz. Rexam SLEEK™ cans, it features an exclusive blend of beneficial ingredients sourced solely from the Rain Forest, including Acai, green tea, ginseng, guarana, stevia, natural sugars and kola nut. It tastes great and has only 30 calories.

"We are pleased to offer consumers a carbonated beverage that has great taste in addition to health benefits," said Tom Bushkie, president, Rainforest Beverages. "It's different from anything on the market because it's a completely natural cola that is packed with antioxidants which have been known to strengthen the immune system and provide other health benefits. And through our partnership with Rexam, we have brought it to market in a great-looking package that will help us build our brand and our business."

Rainforest Beverages chose to launch their inaugural product in the Rexam SLEEK can because it delivers brand differentiation and helps the beverage stand out on retail shelves. In addition, the company wanted to demonstrate its commitment to sustainability by utilizing the most recycled beverage package in the world.

"We worked closely with the team at Rainforest Beverages to help them achieve their goal of differentiating this distinctive cola from the rest of the beverage pack," said Andre Balbi, president and CEO, Rexam Beverage Can Americas. "Our 12 oz. SLEEK can is the perfect solution, enabling their brand to stand out on retail shelves while delivering superior recycling, sustainability and environmental benefits."

Rainforest Beverages also worked with Rexam's Graphic Art and Printing Plate Operation in Elk Grove, Illinois, to set the color and graphic tolerances for perfect reproduction of their brand on aluminum cans. Rexam has a company-owned, integrated graphic art and printing operation, complete with a manufacturing pilot line, to set these standards confidentially with customers before mass production.

Rainforest Cola is available through select retailers in New York, Massachusetts, Georgia, Tennessee, Kentucky, North Carolina and Wisconsin with plans to drive steady and strategic growth nationwide. In addition to its flagship cola, the company has plans to launch exciting new flavors using superfruits and other beneficial ingredients from the rainforest in the near future.

About Rainforest Beverages

Rainforest Beverages, LLC, located in Fort Lauderdale, Florida, uses the most beneficial and sustainable ingredients from the Rainforests of the world to develop carbonated soft drinks that provide powerful antioxidants in addition to great taste.  All Rainforest beverages are 100 percent natural, very low in calories and sugar and are a healthier alternative to current soft drinks. For more information, visit www.rainbev.com.

About Rexam

Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam's sales from ongoing operations are approximately pounds Sterling 4.8 billion. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.

SOURCE Rexam Beverage Can Americas